Sweden-listed operator Betsson Group has agreed to an €8.8m (£7.6m) deal to acquire a 50% stake in software developer JDP Tech, continuing its recent expansion across Latin America.
Strengthening its position
Through subsidiary Betsson Perch AB investments, the company has agreed to invest €8.8 million in JDP Tech Ltd, a Malta-based specialist payment processing firm for South American market transactions.
By signing this deal, the iGaming operator strengthens its operations in the LatAm region and will be now able to better adapt and overcome South America’s fragmented payment processing market framework.
“LatAm is a strategically important region for Betsson and we see great future potential for the company there […]. With this strategic investment Betsson is well-positioned to further expand our business in the LatAm iGaming market.”, commented Pontus Lindwall, CEO of Betsson AB.
Betsson’s market update adding that the purchase will secure customer payment flows for its continued expansion efforts in Latin America.
Continuing of expansion
2020 saw the Stockholm-based company vigorously expand its South American presence, launching new sportsbook ventures within the regulated markets of Peru, Brazil (acquisition of Suaposta) and Colombia (acquisition of Colbet).
Let’s not forget that the operator announced earlier this month a partnership agreement in Mexico with Big Bola Casinos in a deal that will see the launch of Betsson Mexico at the end of this year.
Besides, Betsson is in the process of obtaining a license for both the Province and City of Buenos Aires, which will undoubtedly strengthen Betsson’s position even further and support its growth strategy in the LatAm region.