Stoiximan Group-subsidiary Betano has been named as the principal shirt sponsor of Primeira Liga football club Sporting Clube de Braga (SC Braga).
The betting brand has confirmed that it will become the ‘arsenalistas’ principal partner until 2022, however the intricate details of the sponsorship have not yet been disclosed.
Panos Konstantopoulos, Betano’s CMO, commented on the deal: “As an international company with a local approach and a long term vision in all of our partnerships we develop strong bonds with the people and the local sports teams.
“In this spirit we sponsor Sporting Clube de Braga, a team with a long history in Portugal, that will join our Group`s prominent sponsorships family. We aim to give back to society by becoming active in social responsibility initiatives, which can cultivate the spirit of fair-play and ethics in football as we do in every one of the 6 countries that we operate.”
Stoiximan Group officially launched Betano’s Portuguese brand last May, becoming the online sportsbook’s fourth active territory following Germany, Austria and Romania.
Tiago Pereira, Marketing Manager for Betano Portugal, celebrated the new partnership. He added: “This partnership with SC Braga is a clear sign we have arrived in Portugal, are a trustworthy partner, and the visibility will guarantee mutual profitability for us and our affiliate partners.”
SC Braga joins the growing sponsorship family of the Betano/Stoiximan Group that includes, among others: VfB Stuttgart in the German Bundesliga, Olympiacos FC, PAOK FC and OFI FC from Greece’s top division, Apollon Limassol in Cyprus and Universitatea Craiova in Romania, as well as the International Olympic Academy and many Olympic gold medalists and athletes.
Backing Betano as lead sponsor, SC Braga President Antonio Salvador added: “We were impressed with Betano’s approach and quickly realised that he would be the ideal partner for our club. As it is known, SC Braga understands that the visibility of the front of his jersey has great value, moreover, recognised by the market analysts, and Betano had a very clear perception of the projection that SC Braga has and the return it can give ”