Artur Manasaryan, Vbet: "Only constant amelioration can make perfection"

At the London Affiliate Conference (LAC) earlier this month, Affiverse CEO Lee-Ann Johnstone caught up with Artur Manasaryan, Vbet Regional Director of UK, who revealed some details regarding the firm’s UK market drive and its use of influencers in localised marketing efforts. Below are some takeaways from the discussion.

A UK market-focused rebrand

Vbet has rebranded based on the feedback from affiliate partners, with a particular focus on the UK market. “We strongly believe that only constant amelioration can make perfection,” Manasaryan insists. The firm has made an effort to ensure that its website encapsulates the “culture and the enthusiasm” of the British igaming market.

A simpler site

Manasaryan described the site as being “much, much easier to use” and “much more understandable”. There is also more of an effort placed on casino and live casino on the newly-rebranded site. It is hoped that poker and skill games will also make an appearance on the site in the not too distant future.

“The year of Vbet”

“You’re going to hear about us. This year is the year of Vbet,” Manasaryan exclaimed. The firm disclosed plans for “new signings, new partnerships, and all the sickness that you will hear later.”
For more expert advice and insight, REGISTER to attend our Digital Marketing Forum on the 21 March 2019 as part of the Betting on Football conference, and find out exactly how to improve your digital marketing efforts.

Related Posts

Get the latest affiliate news to your inbox

Join 1000’s of digital marketers who want to keep up to date with Affiliate Marketing trends across all verticals. Sign up to our weekly Newsletter and stay updated with all our industry news, insights and interviews.

Partner Directory