The APMA Opens Doors to Emerging Talent with New Bronze Membership Tier

The Affiliate & Partner Marketing Association (The APMA) has officially launched its Bronze membership category, marking a pivotal shift towards inclusivity within the affiliate and partner marketing industry. This strategic move positions the association—recognised as the voice of the UK affiliate marketing industry—to capture the next generation of professionals.

Democratising Access to Industry Leadership

The Bronze tier specifically targets small startups, entrepreneurs, consultants, solopreneurs, and advisers, alongside businesses employing seven or fewer staff members. Priced at £500, the membership tier acknowledges that previous tiers “have been out of reach for some,” according to Kevin Edwards, Founder and Director of The APMA.

“We’re opening up The APMA to a more diverse base of members,” Kevin stated in a LinkedIn post announcing the launch. “I’m so bored of seeing daily posts on here based on people flogging their services off the back of denigrating the channel. With real investment, we can bring about real change. So get involved!“

Bronze members gain access to exclusive research, data, training, confidential support, plus discounts and deals previously reserved for larger organisations. Perhaps most significantly, Bronze membership provides opportunities to share and promote work, input into industry-wide research, and attend tailored events specifically designed for emerging professionals.

The value proposition becomes clear when examining The APMA’s 2025 deliverables: Bronze members receive complimentary access to “The State of the Nation 2025” report (valued at £550 for non-members), alongside exclusive guides covering subnetwork matrices, publisher payments, and downloadable software best practices. They also benefit from the association’s ICO submissions and industry lobbying efforts that shape regulatory frameworks affecting all affiliate marketers.

Bronze members gain access to the same fundamental networking opportunities and industry insights that have historically been reserved for larger organisations operating within this retail powerhouse.

Key Takeaways for Affiliate Professionals

Independent affiliates and small agencies should capitalise on this opportunity to establish industry credentials and networks.

Established affiliate managers should view Bronze members as potential strategic partners, offering agility and specialisation that larger agencies might lack whilst building relationships with tomorrow’s industry leaders.

The launch comes amid an unprecedented wave of solo affiliate marketers and micro-agencies driving innovation within the sector. The APMA’s Bronze tier recognises that tomorrow’s industry leaders might be working from their kitchen tables today, not corner offices.

The Bronze membership launch represents more than administrative expansion—it signals The APMA’s commitment to nurturing industry diversity whilst acknowledging that affiliate marketing’s future lies in embracing talent regardless of company size.

Explore all membership tiers and become a member here