Toronto TSX-listed, The Stars Group Inc, confirmed the appointment of London and New York based advertising agency, Anomaly as lead creative account for the US business and flagship property.
With The Stars Group undertaking the appointment, following a competitive pitch, where Anomaly have been reported to have beaten London agencies; Droga5 and McCann to win the creative account.
The remit will see the agency work on the development of the creative concepts and strategies for the Stars Group US properties, which include PokerStars newly announced partnership with the UFC.
Confirming Anomaly as lead creative agency Christopher Coyne, Chief Marketing Officer at Stars Interactive Group, said: “Anomaly blew the doors off with their creative pitch. This is the beginning of something brand new for our brands. We can’t wait to show off the results.”
2019 saw the start of an enlarged Stars Group which has moved to review its entire global marketing operations, having aborted the assets of Sky Betting & Gaming (Sky Bet), and further forming Australian online booker ‘BetEasy’ – combining its new assets CrownBet and William Hill Australia.
This March, the Stars Group governance confirmed that it was undertaking a “UK media agency review for its Sky Bet and PokerStars properties” as part of its ‘post-acquisition realignment’.
Being branded as a ‘new model’, Anomaly, the creative agency, specialise in high engagement international marketing campaigns. Agency clients include Ancestry.com, IKEA, Dick’s Sporting Goods, Unilever and YouTube.
Backing its new client, Camilla Harrisson CEO & Partner of Anomaly‘s London office, comments: “The progressive vision of The Stars Group demands the full breadth of the Anomaly offering. They are the perfect partner at the perfect time – we are buzzing.”