AI and Crypto Are Reshaping Affiliate Marketing, Say Boomerang Partners

Boomerang Partners, a rising name in the iGaming affiliate sector, has gone public with their view of what’s changing fast in performance marketing — and two themes dominate: artificial intelligence and cryptocurrency.

In a recent company update shared with their affiliate network and industry press, Boomerang outlined how they’re betting on AI and crypto integration to deliver more tailored, faster, and decentralised affiliate experiences. This isn’t just blue-sky thinking either — it’s already having a measurable impact on the way their campaigns are run and how affiliates get paid.

Here’s a closer look at the two areas they believe are reshaping the industry.

Smarter campaigns through AI

Affiliate marketers have been using basic automation for years — think rules-based bid adjustments, A/B testing, and traffic source filters. But Boomerang is pushing further, bringing in machine learning to create intelligent, responsive affiliate flows that change in real time.

According to the company, its internal tools can now adjust landing page content and structure based on a user’s location, time of day, and traffic source — all without manual intervention. The result? Higher conversion rates, especially in competitive niches like online casinos and sports betting.

More interesting still, they’ve begun testing AI-generated ad creatives that are personalised to the user’s intent. Rather than serving static banners, their campaigns now generate ad copy and image combinations dynamically based on what a visitor is most likely to engage with.

And it’s not just about front-end tweaks. AI is also being used behind the scenes to:

• Identify valuable affiliate partners based on performance trends
• Flag fraudulent traffic or suspicious click patterns
• Optimise payout models by predicting customer lifetime value

This level of precision is especially helpful in markets where margins are thin and regulations are tight. Affiliates working with Boomerang are already reporting quicker feedback loops and more stable earnings.

Crypto as a performance incentive

Boomerang isn’t the first affiliate platform to offer cryptocurrency payments, but they’re one of the few pushing it as a core feature rather than a bolt-on. Affiliates working with the brand can now choose to be paid in Bitcoin, Ethereum, or USDT — and, in some cases, receive performance bonuses for taking their rewards in crypto.

The reasons behind this move are both practical and strategic.

On the practical side, crypto payouts mean faster settlement — sometimes in under an hour. There’s no need to wait for cross-border bank transfers, no delays from intermediaries, and no unexpected fees from payment processors.

Strategically, Boomerang believes that offering crypto aligns their brand with a growing segment of the market: tech-savvy users who value privacy, decentralisation, and innovation. These are the same audiences who are often early adopters of new gambling platforms, NFT-based games, and token-based loyalty schemes.

As one of their affiliate managers explained: “Crypto doesn’t just reduce friction — it’s part of the culture we’re targeting. For many users, it’s not just how they pay, it’s how they live online.”

Incentivising affiliates with tokens and tournaments

Taking it a step further, Boomerang is also exploring the use of tokens as part of affiliate reward programmes. These aren’t yet public, but early tests have involved giving top-performing affiliates token-based incentives that could be used to unlock premium campaign tools, early access to new markets, or even convert into tradable assets.

This approach turns traditional affiliate bonuses into something more gamified — which makes sense for an industry already built on games, bets, and competition. They’ve also introduced seasonal tournaments where affiliates compete for prize pools paid out in crypto — adding another layer of engagement and urgency.

It’s a way to keep affiliates loyal and motivated, especially as commission structures across the industry become more uniform and less generous.

Why this matters for the wider industry

Boomerang may still be a mid-tier name in global iGaming, but their moves reflect a broader trend across the affiliate space. The old playbook of static banners, fixed content, and slow monthly payouts is being replaced by agile systems that prioritise speed, personalisation, and decentralised rewards.

For affiliates, this means a few things:

• Those who adapt early to AI tools and learn how to optimise with them will get ahead
• Expect more payment flexibility — and possibly the need to manage wallets alongside bank accounts
• Traditional media-buying skills are being supplemented (or replaced) by those who understand prompt engineering, tokenomics, and conversion-focused UX

And for networks, it’s a wake-up call. Offering the same old tracking links and end-of-month wire transfers isn’t enough anymore. The next generation of affiliates expect smart platforms, instant feedback, and more creative incentives.

Final word

Boomerang Partners are clear about their direction. By combining the immediacy of AI with the freedom of crypto, they’re building an affiliate ecosystem that feels more like Web3 than Web1 — decentralised, personalised, and lightning-fast.

For affiliates who want to stay competitive in 2025 and beyond, that direction might just be worth following.