Affiverse’s Rosanne Govender Named in PMW Powerlist 2025

The Performance Marketing World International Powerlist 2025 has spotlighted a leader whose career trajectory challenges conventional notions of industry visibility and influence. Rosanne Govender, Head of Growth and Customer Marketing at Affiverse, has secured her place among the industry’s top 100 professionals.

Breaking the Mould of Traditional Leadership

Rosanne’s inclusion on the PMW Powerlist represents more than individual achievement; it signals a broader industry evolution toward recognising diverse leadership styles. Her career path—from CJ to impact.com to Affiverse—demonstrates how strategic persistence and authentic relationship-building can create lasting industry impact without conforming to traditional “loud leadership” models.

“Greatness doesn’t have to be loud,” Rosanne reflected on her recognition. “If you’re building, learning, showing up in your own quiet or unconventional way, I see you. There’s space for you here too.”

This perspective resonates particularly strongly in an industry where performance metrics often overshadow the collaborative work that drives sustainable growth. PMW judges specifically highlighted Rosanne as someone who “helps others rise while moving the industry forward”—a dual focus that has become increasingly valuable as the affiliate space matures.

The Strategic Value of Community-First Growth

Rosanne’s approach at Affiverse exemplifies a critical shift in affiliate marketing strategy. Rather than focusing solely on campaign optimisation, she emphasises “building community, connection, and momentum”—a philosophy that aligns with emerging trends toward long-term partnership development over transactional relationships.

This community-first approach addresses a persistent challenge in affiliate marketing: the balance between performance-driven results and sustainable ecosystem development. Industry testimonials consistently praise Rosanne’s collaborative ethos of “let’s figure it out together“.

Rosanne’s influence is measured not only in metrics but in momentum – the careers she’s launched, the minds she’s inspired, and the culture of collaboration she fosters wherever she goes. As one testimonial puts it: “Her understanding of the industry is unmatched… her drive to deliver education, insight, and success is nothing short of excellent.”

We’ll leave Rosanne to say it best in her own words…

“I’ve been named in the Performance Marketing World Powerlist 2025! and it feels incredibly special to be recognised in a space I care so deeply about.

“PMW’s Powerlist highlights 100 people driving the industry forward, those pushing for innovation, challenging perspectives, delivering gold-standard results, and rising above obstacles to make a real impact.

“To be included in that group, among peers and leaders I deeply admire is incredibly humbling.

“From my first steps into affiliate at CJ, to moving cities to join impact.com and deepen my learning, I found my place in an industry I truly love.

“Today, I get to help shape growth and strategy at Affiverse, where we’re building more than just campaigns, we’re building community, connection, and momentum.

“Thank you to everyone who’s helped, guided, or supported along the way. 

“And a huge thanks to Lee-Ann Johnstone, who has consistently led with vision and heart, and to the whole Affiverse team for trusting me to help lead the way.

“And yes… imposter syndrome is real. I was once told, I wasn’t “quite good enough.” That maybe I was too behind the scenes, too soft-spoken, or not loud enough to lead in this space. 

“So this recognition? It’s validating – and personal. And it means more than I can say.

“Thank you Performance Marketing World for celebrating the people who make this industry better every day.“

Read the nomination in full, here

Continuing the Legacy of Industry Recognition

Rosanne’s commitment to celebrating industry excellence extends beyond her own achievements. At Affiverse, she has spearheaded the development of the RAV Awards, alongside Lee-Ann Johnstone – an initiative designed to recognise outstanding performance and innovation across the affiliate marketing sector. This project exemplifies her philosophy of lifting others whilst advancing industry standards.

You can submit your entries here

Debuting at Elevate Summit 2025, the Affiverse RAV Awards shine a spotlight on the rising stars, forward-thinkers, and unsung heroes driving affiliate and performance marketing forward.These awards celebrate the achievements of SMEs, solo entrepreneurs, publishers, managers, and behind-the-scenes talent shaping the future of our industry. From program innovation to partnership excellence, the RAV Awards recognise those making a real impact, often without the recognition they deserve.

All submissions must be completed and submitted by Monday, 30 June 2025. Only completed entries will proceed to the judging stage.