In a significant industry move, Sarafina Wolde Gabriel, Rightlander CSO, and iGaming industry veteran, will be joining Affiverse’s board of directors in a non-executive capacity today, as the company looks to expand its global reach and strategic B2B partnerships.
Affiverse, a boutique affiliate marketing agency and professional training and events business, announced today the appointment of Sarafina Wolde Gabriel, CSO of Rightlander as a Non-Executive Director to Affiverse. Wolde Gabriel will be lending invaluable insights to support the senior leadership team led by Affiverse founder and CEO, Lee-Ann Johnstone. She will utilise her expertise to guide the firm’s endeavours in nurturing and growing strategic partnerships for the agency with synergistic affiliate related businesses, networks, and agencies worldwide.
With over two decades of experience gained across digital and affiliate marketing, online compliance, and a rich track record of business leadership within the iGaming and Digital marketing sectors, Sarafina will advise the company’s founding team to help accelerate Affiverse’s global reach through the creation of impactful B2B partnerships.
Johnstone, expressed her elation about the new appointment, saying, “We’re all thrilled to welcome Sarafina on board our management team as non-executive director to help guide our future growth. Having worked with her for more than 18 years in this industry , I know her extensive contacts, expertise and insights will be instrumental in cultivating strategic partnerships that drive our agency’s growth and future business evolution. I’m excited to have her be part of our next growth journey and elated to be working alongside her again to drive this next growth phase forward.”
Prior to her roles as Rightlander’s Chief Strategy officer the advertising and affiliate compliance monitoring specialist and now as Non Executive Director at Affiverse, Sarafina held a notable tenure at Paysafe’s Income Access, where she also worked alongside Lee-Ann previously and lead the in-house affiliate management team as the Director of Affiliate Marketing. During her term at Income Access, the department won six iGB Best Affiliate Network awards, demonstrating her keen acumen for industry excellence.
On joining the board, Wolde Gabriel said, “I’m delighted to collaborate with Lee-Ann and her proficient team. I’ve always admired their commitment to excellence in affiliate marketing and am now thrilled to contribute to their continued growth as we develop global strategic partnerships with leading B2B networks, e-commerce, and iGaming brands to expand the agency presence globally, together.”
The appointment of Sarafina as Non Executive Director to Affiverse’s board, now brings these two powerhouse female industry veterans back together leveraging more than half a century of affiliate marketing expertise together to foster new strategic partnerships and global service growth propositions.