Amazon Adds 100 Shopping Actions to Alexa Ahead of the Holidays

Amazon has expanded Alexa for Shopping with more than 100 new actions, including creating holiday gift lists and tracking refunds. In its October 29 announcement, the company said the additions are available to all US Amazon customers through the Amazon Shopping app and desktop.

The Alexa for Shopping update extends the existing assistant’s role in account management, alongside its product research tools. Customers can use conversational requests to organize purchases, adjust recurring deliveries and ask about charges as the holiday shopping season approaches.

Key Takeaways From the Alexa for Shopping Update

• Amazon has added more than 100 new shopping actions, available to all US Amazon customers through the Amazon Shopping app and desktop.
• Shoppers can now manage gift lists and registries, adjust Subscribe & Save deliveries, update delivery instructions, and check gift card balances and refunds.
• Amazon reports that more than 400 million customers used the assistant over the past 12 months. Separately, the number using its agentic features grew more than eightfold since the start of 2026.

What Amazon Added

Customers can open a conversation with the assistant by tapping the Alexa icon in the Amazon Shopping app. On desktop, Alexa for Shopping appears at the top of the screen. Amazon describes the new capabilities as conversational actions: shoppers ask for a task to be completed or for information about their account.

Rajiv Mehta, Amazon’s vice president of Conversational Shopping, said the update lets customers handle tasks “from building a holiday gift list to resolving a billing question just by asking.”

Lists and Registries

List management now includes creating a list, adding or editing items, and moving products between lists. Amazon’s updated shopping-assistant guide also describes support for baby and wedding registries. Customers can ask to add selected items to a baby registry or find out what remains on a wedding registry, giving them a way to update plans as they choose gifts.

Subscriptions and Memberships

Subscribe & Save customers can skip the next delivery, pause a subscription or change how often an item arrives. For example, a shopper can ask to switch a recurring delivery to every three months. This gives customers options for adjusting an upcoming delivery or changing the schedule for future orders.

For Prime, customers can ask what benefits their membership includes and how much they have saved during the year. They can also check renewal dates for services such as Audible.

Delivery and Billing

The assistant can also update delivery instructions saved to an account. That includes changing instructions associated with a particular address.

For payments, customers can raise a question about an unfamiliar charge, view their Amazon gift card balance or ask about the status of a refund. Amazon presents these as account and billing functions, alongside the tools for planning future purchases.

The company’s examples illustrate the expansion but do not provide an item-by-item inventory of all the new actions.

How the Update Builds on Existing Tools

Amazon says more than 400 million customers used Alexa for Shopping over the past 12 months, a figure also included in its third-quarter results. Separately, it reports that the number using agentic features grew more than eightfold since the start of 2026. These figures measure usage, rather than monthly active users or verified purchasers.

Agentic features take actions for a shopper. Product comparisons, up to a year of price history, price alerts and target-price auto-buy already existed. Affiverse covered Amazon’s earlier AI deal discovery tools ahead of Prime Day.

What This Means for Affiliates Before the Holidays

Affiverse’s view is that publishers can help shoppers build a shortlist before they reach Amazon’s tools. Original reviews and clear comparisons can help readers assess AI product recommendations and choose suitable products.

For Black Friday affiliate preparation, refresh gift guides by recipient, budget and use case early. Check destination links and product variants, provide alternatives, keep deal claims current and qualify delivery advice. Display Amazon prices and availability only through methods permitted by the Associates rules.

Review clicks and attributed orders by page or campaign during the holidays, and investigate gaps with the affiliate program before attributing changes to AI. Amazon’s announcement establishes no change in affiliate earnings or referral traffic and provides no new attribution guidance. Publishers should not promise commission credit for products saved now and purchased later through an assistant, including auto-buy.