From Affiverse Agency – to KonverJ: New Identity Revealed for Agency Division

Why We’re Evolving Our Agency Brand to the Next Era of Performance Marketing

Affiverse has reached an important milestone in the company. Our media platform, events, community, (Affiversemedia.com) and our award winning Agency have both grown faster than we ever could have imagined. The brands we serve have evolved. The Partnership landscape has changed. The level of skill and technology sophistication required to run an affiliate marketing and partner program have evolved too. So we are evolving our business along with this change.

Today – we reveal the fresh new brand of Affiverse Agency – to have it's very own brand identity called : “KonverJ”.

Where Partnerships & Performance KonverJ

As an award winning Affiliate and Performance Marketing agency – we remain dedicated to servicing e-commerce and B2B SaaS companies who want affiliate and partnerships to be a true growth engine for their businesses.

This is not a reset.

It is a natural evolution of what we have already built giving our agency team room to grow and breath new life into the work we do for our agency clients.

Why Separate our Media and Agency Business?

For the past five years, Affiverse has housed two powerful but different growth engines under one company name. 

Affiverse Media has become the industry’s #1 Affiliate Marketing News, content and education platform – so ranked by Google. Every week we continue to share insights, provide thought leadership and enable everyone to publish their industry news onto our platforms. Our Affiliate Marketing Podcast brings fresh insights from thought leaders across the globe and our networking and events bring together brands, parters and thought leaders to commune, share and grow understanding what works, and what doesn’t as the industry moves on.

Agency Agency has been quietly growing it's own team alongside the media platform to become a formidable award-winning affiliate marketing consultancy servicing a multitude of B2B , Saas and Retail brands at all stages of thier affiliate program lifecycle. From strategy and management to independent program audits and affiliate partner recruitment, our agency team, has significantly impacted programs that have ambitions to scale. 

Both sides of what Affiverse has now become – serve different audiences, with different needs.

In short – Affiverse continues as the place where the industry comes together to read, listen, learn and connect to stay informed – and – KonverJ emerges to become the home for our done with you agency team, focused solely on delivering growth for a smaller group of premium Advertiser brands and B2B clients. The result of this clear brand separation is, more clarity for the market and a clearer focus for our respective teams as we embed additional leadership and support to both teams concurrently.

What “KonverJ” Really Means

Our new name, “KonverJ” is built around one simple idea. The affiliate, partnerships and influencer channel is converging and affiliate is no attributed to any typical partner type. Performance marketing is now expanded across all channels, traffic sources and partner types and the best performance marketing results happen – when commercial strategy, targeted relationships, and intelligent use of technology “converge” – to bring about measured success.

That is what KonverJ captures in one single word and why it's our Agencies new name. 

We believe partnerships should drive outcomes that actually matter. Sustainable growth. Efficient acquisition. Better economics. Stronger customer journeys. Long term partner relationships.

We are not here for shortcuts or hype. We are here to build programs that compound sales results and drive incremental growth for businesses that partner with us. We are here to serve clients where they are and not ask them to conform to our processes to gain access to results.

As for the spelling of our name, the K and the J – are merely a nod to our original founders : Leanna Klyne (Agency Director) and Lee-Ann Johnstone (Company Founder). Together they truly do have a wealth of knowledge and understand what strong affiliate programs look like behind the scenes, not just in theory. They also know what good governance and compliance should look like in practice and which partners move revenue, and which ones create just brand noise.

As our new agency brand – KonverJ emerges – we are not introducing ourselves to the partner ecosystem for the first time. Many partners already know us, trust us, and are actively engaged. The relationships behind KonverJ have been built over decades and not pulled from a cold email list. This is what our clients will continue to tap into when they work with our agency team.  KonverJ uses a clear methodology that brings three worlds together in the execution of affiliate program management.

We Understand YOUR Business – first. We start with your economics, your funnel, and your internal resources. If your team cannot run what we design, it is not a good strategy.

We Leverage our Partnership expertise. We use our relationships vault and industry knowledge to identify the partners who truly fit your brand, your buyers, and your goals. We focus on quality, not volume.

Technologically enhanced delivery. Our tech and AI tools speed up research, forecasting, reporting, and program optimisation. It does not replace relationships, giving our team more time to focus on building successful partnerships.

What this means for existing and new partners

If you already work with our Agency, nothing really changes.

Our company is still the same, the branding is just being refreshed. You will see the new name, KonverJ, on your decks, reports, and calls and when we go out to industry events. You will have access to the same account management and leadership team and experience the same agency values you already know and trust. Agency clients will gain the benefits of a brand and website built specifically around the work we do together, with more space for tools, frameworks, and resources to be shared that is relevant to their business.

If you are an Affiverse Media partner – this brand separation makes our collaborations a little easier. Our media team will be expanding and developing new products, opportunities to promote your business, agency or services directly to our readers through the platforms we offer within our media proposition.

Looking ahead
The affiliate and partnership space is entering a pivotal phase. Brands are asking harder questions. Performance expectations are higher. Channels are more interconnected than ever. The line between partnerships, creators, affiliates, and performance media continues to blur.

KonverJ is our answer to that new reality.

A specialised affiliate marketing agency for premium e commerce and B2B SaaS brands and e-Commerce brands. Built on real relationships, commercial clarity, and intelligent use of technology whilst being backed by the media authority and legacy reach of Affiverse Media alongside.

If you want affiliate and partnerships to become a meaningful revenue driver for your business, reach out to KonverJ and talk to our experienced agency team to request an independent audit for your program and a bit of FREE advice, we would love to talk and explore how our agency team can support your growth this year!

BOOK A FREE CALL WITH THE KONVERJ AGENCY TEAM   HERE

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