Managing Multiple Brands at Scale: Tradedoubler’s Bet on Agencies

For many agencies, managing affiliate marketing activity across a growing client portfolio has become an operational headache. Teams are juggling multiple platforms, logins, reporting formats, and performance expectations. What should be a scalable performance channel can quickly turn into a fragmented, manual process that eats into time better spent on optimisation and client strategy.

It’s against this backdrop that Tradedoubler has announced the launch of TD Agency, a platform designed to support affiliate marketing agencies managing multiple clients, brands, and markets from one platform.

A Platform Built for Agencies

Most affiliate platforms were originally designed with single-brand advertisers in mind. Agencies, however, are expected to run multiple programmes at once, each with different KPIs, reporting requirements, commercial models, and client expectations. The result is a fragmented setup of tools, logins, and workflows that becomes harder to manage as portfolios grow.

Built specifically for agency workflows and portfolio-level management, TD Agency is Tradedoubler’s response to this growing gap. The platform brings multiple client programmes into one environment, designed to help agencies – run, scale, and optimise affiliate partnerships across their entire client portfolio.

Features Agency Marketers Need to Run Affiliate Marketing at Scale

TD Agency focuses on functionality that supports both hands-on affiliate managers and agency leadership teams.

“Building for agencies requires a fundamentally different approach than building for single-brand advertisers,” said Victoria Normark, CTO at Tradedoubler. “Over the past months, our product and engineering teams have worked closely with agency partners to understand where existing affiliate tools create friction. TD Agency reflects that feedback from portfolio-level reporting to workflow design, it has been built specifically to support how agencies manage multiple clients at scale.”

The platform is designed around the areas where teams feel pressure most: reporting, optimisation, control, and efficiency.

Standardised Reporting and Automation

Agencies can generate consistent programme, publisher, and product-level reports across clients, save custom views, and automate report delivery.

Product-Level Tracking

SKU- and product-group-level tracking provides deeper insight into what is driving performance and clearer discussions around profitability and incrementality.

Flexible Commissioning Structures

Agencies can set granular commission rules by brand, product group, publisher type, or customer segment, enabling more precise alignment with commercial objectives.

Publisher and Partner Discovery

Access to Tradedoubler’s publisher network allows agencies to identify and recruit relevant partners more efficiently by promotion type, content focus, and market.

Human Support, Global Reach & Local Expertise

In addition to technology, the platform is supported by dedicated account management and local market expertise, allowing agencies to scale affiliate activity across more than 90 markets. 

What This Means for Affiliate Marketing Agencies – and the Industry

As agency portfolios continue to expand and expectations around performance, accountability, and transparency increase, the way affiliate marketing is managed at scale is starting to change.

Rather than optimising individual programmes in isolation, agencies are looking for portfolio-level visibility, standardised workflows, and tools that reduce operational overhead without limiting flexibility. Platforms designed specifically around agency realities reflect a broader shift in the affiliate ecosystem – one that recognises agencies as strategic operators managing complex, multi-brand growth programmes.

TD Agency is now available, with agencies able to request demos and further information directly from Tradedoubler.

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