Nomix Group Bolsters Leadership to Drive Revenue Growth for Brands and Publishers

Nomix Group has appointed Todd Ulise as chief revenue officer, bringing an experienced leader in performance marketing to oversee revenue strategy and operations across its portfolio.

Ulise has more than two decades in internet and performance marketing, most recently spending 14 years as senior vice president at Ad.net where he led partnerships and marketing teams. He played a key role in scaling the company’s revenue to eight figures, and throughout his career has driven growth to more than $150 million in annual revenue.

In his new role, Ulise will go beyond managing Shopnomix, a well-established platform within the affiliate and performance marketing ecosystem – to work across all Nomix Group businesses. He will collaborate with leadership to drive sustainable growth, deepen partner relationships, and scale revenue initiatives at Shopnomix, Pronomix, Appnomix, Fanomix, and Creatornomix.

Ulise emphasized the changing nature of the industry and Nomix Group’s role in it:

“The performance media landscape is evolving quickly, and Nomix Group is well positioned to lead that evolution. There is a significant opportunity to build more efficient, measurable commerce outcomes across the consumer journey, and I’m excited to help drive the next phase of growth alongside this outstanding team.”

Founded by Colin Jeavons, who has been at the forefront of AI-driven commerce infrastructure since the late 1990s, Nomix Group has built a connected ecosystem designed to enable what it calls “Commerce, Everywhere™.” This approach helps brands, creators, and consumers turn fragmented intent into verified growth—allowing commerce to happen seamlessly across search, social, apps, and AI-powered environments.

Jeavons sees Ulise’s appointment as a natural fit for Nomix’s current growth phase:

“Todd’s leadership experience and revenue expertise align exactly with our growth trajectory. He has a proven ability to scale teams and revenue, and we’re confident he will play a key role as we continue expanding our platforms and solutions.”

The timing of this hire reflects broader shifts in digital commerce. Jeavons has predicted that AI-powered shopping will drive at least a 30 percent increase in digital commerce spending across Western markets by the end of 2027. This growth will be fueled by new discovery surfaces such as AI answer engines, social commerce platforms like TikTok Shop and Instagram, and rapid, cost-effective AI content generation.

Nomix Group’s portfolio is designed to meet these opportunities, combining data-driven performance marketing and innovative tools that simplify and streamline commerce operations:

• Shopnomix: Connects brands and publishers through intent-driven commerce at scale, focusing on transparent, measurable, transaction-verified outcomes.
• Pronomix: Delivers measurable programmatic performance outcomes at scale, so brands pay only for results.
• Appnomix: Drives app loyalty and out-of-app incremental revenue, without disrupting user experience.
• Fanomix: Connects brands, creators, and agencies to create authentic, scalable UGC via AI-powered video tools.
• Creatornomix: Transforms influencer marketing by replacing one-time deals with authentic, measurable partnerships that thrive at scale.

Ulise’s leadership will be crucial as Nomix Group seeks to capture expanding revenue opportunities from this evolving landscape, helping partners benefit from AI-driven discovery and shopping while scaling clean, measurable growth.Learn more about Nomix Group at nomix.group.