How to Get Higher ROI: 5 Optimisation Hacks to Level up your Classic Strategies

What’s the real secret behind sky-high ROI in affiliate marketing? Why do some advertisers earn hundreds of thousands of dollars while others get nothing? The key is constant improvement of your campaign strategies, fueled by analytics, cutting-edge tools, and the latest market innovations.

Advertising network Galaksion, have over 11 years in the industry and truly understand that even the best-performing strategies require optimisation and a touch of technological expertise, but simple and classic campaign approaches can still allow your campaigns to shine brighter than ever. Galaksion’s specialists have gathered a few top tips to make your favourite verticals, formats, and settings great again with just a few clicks.  

No Need to re-invent the optimisation wheel – Learn how to:

• Get more relevant traffic for your Pops campaigns;
• Power maximum user engagement for your Gaming offers;
• Earn on E-commerce amidst market changes;
• Adjust your campaign settings based on real data;
• Keep your traffic 100% clean. 

Here’s how to stay competitive and benefit together with Galaksion, a performance-first ad network featuring direct traffic and smart optimisation, designed to drive higher ROI. 

Top 5 hacks to optimise your classic campaign strategies

1. Get thinner slices and better deals with Pops Traffic

Do you know that 70% of websites run pop ads in 2025? It’s a gold mine. This old-school ad format has always been one of the most high-performing in the industry and offers massive traffic volumes, global reach, and steady conversions included in the package.

However, with great power comes great responsibility: advertisers need targeting precision, clever bidding, and strategic optimisation to ensure relevance. 

Here’s what we recommend.

• Focus on audiences that best match your goals. 
• The broader the traffic, the sharper your targeting should be. 

With Audience Targeting on Galaksion, you can now easily target your campaigns on specific user categories:

• New users with high engagement potential, 
• Regular users with steady performance, 
• Old users who can still bring cost-efficient conversions. 

This feature uses past interaction data and user activity within Galaksion’s network to show your ads to the right audience at the right time. A must-have tool for knowing what kind of volumes Pops can bring.

2. Outrun your rivals for high-quality traffic

If you run Pops campaigns in regions with lower competition, you can cut costs, automate bidding, and capture more top-tier traffic with the Smart CPM pricing model. On Galaksion, Smart CPM uses a second-price auction system. You set the maximum bid you’re willing to pay per 1,000 impressions, the system analyzes your competitors’ bids, and you pay just slightly above the next highest one, often less than your limit.

Results in both cases: you’re walking away with quality Pops traffic that actually generates profit. Pop ads will stay in style; they just need some of that optimisation magic. 

3. Win gaming customers with maximum control

Gamers are one of the most profitable audiences online, and the numbers prove it.  In 2024, the global gaming market reached around $455 billion, with mobile gaming alone generating nearly $99 billion. 

That’s a massive pool of engaged users willing to spend money on entertainment and experiences online. To turn that potential into real revenue, your Gaming offers have to reach users actually ready to convert. 

• Match the offer’s technical needs and the player’s setup

High-end games require powerful devices, while casual games perform perfectly well on lower-spec tech. And how can you make sure you’re targeting the fitting audience? GPU models will reveal device performance and the users’ purchasing power. It’s a working way to filter your potential customers for cleaner data and better relevance.

On Galaksion, the Graphics Card Targeting feature will be the ace up your sleeve with: 

• pre-built smart presets: gaming, expensive, midrange, cheap;
• manual model input: specific card models or entire GPU groups.

Available on: Desktop Windows and Mac OS – If you want to master this feature and benefit to the max, visit Galaksion’s blog for more tips, presets, and setup guide. 

4. Prepare your campaigns for Sales Days

In today’s e-commerce landscape, sales day traffic will be your best friend. Nothing motivates converts better than urgency and a good discount. Sale Days deliver, and dates like Black Friday and 12.12 are your prime moments to profit. The smartest move is to prepare your campaigns in advance. 

• In 2024, Southeast Asian E-commerce reached an impressive $128.4 billion GMV, marking a 12% year-over-year growth.
• On Shopee, sales grew 6× on 11.11 compared to regular days.

Steps to maximize your e-commerce ROI:

• Research upcoming sales – they have also prepared tips on top-performing shopping platforms, GEOs, and rates for you HERE  
• Promote high-demand product categories – Your best call is to focus on everyday products and items people buy regularly, they will always show consistently strong performance. Best-sellers are categories such as Sport & Fitness, Home Goods and Beauty Products
• Launch separate campaigns for different stores
• Get updated whitelists from your personal manager
• Keep only converting zones in your campaign – Try the Zones Tumblr Switch feature on Galaksion to manage zone performance with precision: you can focus on high-converting zones and easily exclude those that don’t drive results, saving time and improving overall efficiency as a result.
• Try launching RON (Run-of-Network) campaigns with lower rates for a chance to discover more profitable zones
• Use a variety of creatives – Try and experiment with a range of creatives: your own ones or ready-made options which you can order from Galaksion. You can test up to 10 creatives in one ad campaign to find the versions that convert best.
• Increase ad frequency – Higher exposure improves conversion rates. Set frequency caps to 3/24 or 5/24: data shows users often convert after 3–5 views.
• Schedule your campaigns in advance – early advertisers earn the profits. Launch your campaigns 2–3 days before the actual sale, and run them up until a couple days after. You can set campaigns to launch on a future day or time using Galaksion’s Self-Service scheduling platform.

5. Pave your way to success with statistics

In 2025, relying on instinct alone won’t keep you ahead. A data-driven approach will help you make confident and profitable decisions in an increasingly competitive advertising market. 

The better you understand your numbers, the faster you can adjust and adapt.

Here are the 3 simple ways you can support your campaigns with stats on Galaksion.

• Get a clear picture of your campaign’s potential before launch – With Galaksion’s built-in calculations, you can estimate reach, plan your budget, and select the most promising traffic bundles with Traffic Volumes. As a result, you can distribute your budget more strategically.  And as a bonus – download key data directly from the Traffic Volumes section. Set the parameters you need and keep essential insights at hand for future optimisation.

• Track campaign performance and analyze your stats. Once your campaigns are up, you have to identify trends or shifts in key metrics.  With Delta in Statistics, you can compare campaigns’ statistical parameters for selected days and identify what campaigns to optimize, scale, or stop. 

• Review details about your CPA-paid tests – By understanding how each test performs, you can easily identify which offers, creatives, or GEOs generate the best results. Use these insights to allocate your budget, improve targeting, and scale campaigns that truly convert.

Having access to detailed analytics helps turn testing into a successful strategy. Data helps you make decisions that support consistent growth.

Prioritize quality when it comes to media traffic

Quality clean traffic helps you earn more conversions and that leads to more revenue. So why is finding a clean traffic source such a challenge in today’s market? Re-selling practices are very common in paid media however – this can distort transparency and inflate costs. 

When traffic passes through several intermediaries, it becomes harder to track its origin and easier for low-quality or automated sources to slip in. This means you need a source you can trust: an option to keep your traffic 100% free of bots, remnant, or resell traffic sources.

As an ad network, Galaksion works directly with trusted website owners, ensuring every impression comes from genuine sources and or publishers. They provide 50 billion impressions of direct traffic monthly across 200+ GEOs, 20+ verticals, and 6 ad formats. The network’s advanced antifraud system monitors every click across devices, ad formats, and GEOs, identifying and blocking any suspicious activity before it reaches your campaigns.

Supported by an in-house IT development team and manual checking team, their system combines industry-leading algorithms with continuous data analysis to stay ahead of evolving fraud tactics. So you know that their technology is always on your side.

Ready to boost your campaign with top-notch ad campaign optimisation? 

Join now and be the first to test the next hot thing on the market.

Your 15% promo code: AFFIVERSE15 upon registration to profit right away!

_________________________________________________________________________________________

Disclaimer: The Affiverse website and other media channels may distribute content supplied by other information content providers such as non-staff contributors and commenters. Affiverse is not responsible for the statements and opinions expressed by those content providers. Responsibility for the accuracy and completeness of such content lies solely with those content providers and is not guaranteed by Affiverse.