1w’s journey: from startup to industry leader 

Over the past year, 1w has experienced extraordinary growth, expanding to over 5,000 and solidifying its position as a leader in the industry. As a key player in the market, 1w has consistently set new standards through innovation, persistence and a strong dedication to excellence.

How it all began: the foundation of 1w

1w wasn’t always the company you know today. In its early days, the brand had a different name, FIRST BET. Ultimately, the choice of “1w” was deliberate, signaling ambition and leadership. The company started with no external investors, relying entirely on internal resources and a strong commitment to its vision.

From the outset, 1w prioritized building a robust team. Remarkably, 70% of today’s key leaders joined before 2020, growing alongside the brand to now lead its transformation and expansion. This internal development laid the groundwork for 1w’s rapid ascent in the industry.

Challenges and the growth mindset

Like any company, 1w has faced its share of obstacles, including financial difficulties, skepticism, and criticism from competitors. Instead of reacting emotionally or engaging in public disputes, the team focused inward, strengthening operations and aligning strategies.

One defining moment came during a financial crunch, which saw the company operating on minimal resources for two months. Yet, through creative problem-solving and teamwork, 1w bounced back stronger. This resilience became a hallmark of the brand’s identity.

Turning crises into opportunities

1w has consistently shown that challenges can be stepping stones for progress. During global economic crises, while many businesses struggled, 1w not only survived but thrived. How? By staying flexible and proactive:

• Focus on internal stability: Ensuring timely salaries and operational continuity keeps employees motivated and processes running smoothly.
• Embracing change: The company remained open to new ideas, implementing solutions that turned short-term challenges into long-term advantages.
• Team resilience: 1w’s leadership created an environment where employees feel accountable and supported, encouraging innovation at all levels.

The mindset behind success

1w’s success isn’t just about strategies; it’s about mindset. Leadership at 1w believes in giving employees freedom paired with accountability. Mistakes are seen as opportunities to learn, and every team member is encouraged to think and act like an entrepreneur.

“Our philosophy is simple: trust your people, set clear goals, and then let them take ownership of their work. This approach not only builds confidence but also drives real results,” says Victoria, Human Resources Director at 1w.

Looking ahead: growth, innovation, and a global vision

Today, 1w is more than just a company — it is a vision for sustainable growth. With a strong operational foundation and an adaptive team, the brand is actively expanding its presence on the global stage.

On February 25, 1w Partners will take the stage at Sigma Dubai, where Elya Lan, Chief Business Development Officer, will deliver an insightful keynote:

“1w’s Growth: From Startup to Global Holding”

The presentation will cover:

• The company’s journey from a bold startup to an international holding;
• Key success metrics, including employee growth from 3,000 to 5,000 in just six months;
• The role of internal talent development in building a strong leadership team;
• Corporate culture as a driving force for innovation and sustainable growth.

“Our journey proves that success is about people. By investing in our team and fostering a culture of trust, accountability, and ambition, we ensure long-term success,” says Elya Lan.

As 1w moves forward, its story is a testament to resilience, adaptability, and the power of visionary leadership. The company remains committed to pushing boundaries and setting new industry standards.