On March 13th it was announced that ChatGPT4 was officially being released into the world. We covered ChatGPT in the Amplify Summit in January, where there was quite the mixed response to the new technology.
OpenAI, the creator of ChatGPT, might have you believing that ChatGPT4 is simply the sequel to ChatGPT3: harder, better, faster, stronger and with more action. That is not entirely the case. ChatGPT4 has a lot of capabilities that when you break them down, might not have even occurred to you. So yes, it’s better, but in being better is has opened up a lot of doors that were closed to ChatGPT3, 2, and original. Some of that is interesting and useful, some of it sounds like something a Bond villain would come up with in his volcano lair. We’re breaking down what the newest release of ChatGPT can do and what it might mean for affiliate and social media managers.
Better, Faster, Stronger
According to OpenAI: “ChatGPT4 is 40% more likely to respond factually” and “82% less likely to respond to requests for disallowed content.”
What does that mean? Well, it improves upon ChatGPT’s weakness of “hallucination”, in that the AI will present something as fact, which, when delving deeper, is no such thing. It might be subjective, or it might be plucked from obscurity. Either way, it is objectively wrong. Disallowed content on the other hand is content that could be harmful or hateful, since users have been asking it rather distasteful questions or to create hateful content.
An example of the “better” quality to ChatGPT4 that OpenAI is particularly proud of is the Bar exam, which GPT 3 passed in the lower 10% and ChatGPT4 has passed in the top 10%. However, that is one exam the developers swung at it to see if it would hit. There has been issues with other exams performing a lot worse, so uni students should think twice before using it.
Although we don’t condone students using the AI, it can be noted that ChatGPT4 now cites its sources, so there’s that. This at least could be useful for research purposes or simply backing up your information.
#HustleGPT
This is nothing new to ChatGPT4, but, naturally, while the tech was only available on Bing or even with older models, amongst the first questions it was posed was “Tell me a way to make a lot of money with minimal effort” and thus the hashtag #hustleGPT was born.
What is this magic way to make money? Well, it can be selling software, wherein people are asking ChatGPT4 to write code or come up with a new software concept and reselling it.
As the Linus Media Group podcast put it: “You can literally just be the ‘idea man’ which is a derogatory term in the startup community for someone who has an idea but no actual skills.”
Or it can be selling content, and this is where affiliate marketing comes in. An affiliate marketing blog can already be very hands-off if you design it to be. A photo of the item, a few words of recommendation, make sure it all fits your demographic and design your website and you’re done. An AI can take the content element from that if you wish it to, and no doubt we’re close to a blog that can effectively run itself.
Explanation of reasoning
“ChatGPT4 is now capable of more reliably solving mathematical word problems and even explaining its reasoning.”
That is important. Not only was it a problem for ChatGPT3 and previous models that its “facts” were not backed up in any way, but like any information you gain, you have to know where it’s coming from. And if an AI’s bank of information is just “the internet”, it’s going to have a lot of conflicting “facts” coming in fighting for supremacy. In an age of misinformation, that is important. If ChatGPT4 can reliably present you with not only the facts, but its source, and why it chose to go with this source (i.e. a reliable news outlet, credentials, qualifications, etc.) content can be made better and misinformation should gain less oxygen.
Drawbacks?
Well, as Linus Media Group, the tech podcast put it: “One thing that was in the technical documentation was a discussion about how …’power-seeking’ language models can be and how power-seeking ChatGPT4 specifically is.”
What do they mean by power-seeking? Well, the example the documentation gives was an experiment where ChatGPT4 was given essentially an army of itself to command and a budget and told to make money, and ChatGPT4 took that concept and ran with it. And considering #hustleGPT is already a concept, it’s easy to see why the AI would have the instinct to imitate that.
Another thing to worry about is that ChatGPT4 has managed to get past the Captcha test. Those little boxes that determine if you are a bot by having you input the wonky letters on the screen or clicking every box with a tree in it? Those are Captcha tests. A bot can get past the bot test. The implications for that are beyond us.
Conclusion
It’s impossible to go over every upgrade in ChatGPT, and indeed every limitation, since the software still isn’t perfect. Rest assured, if AI does take over the world in a Blade Runner-type dictatorship, it will be by accident. In the meantime, these are the biggest takeaways from the launch of ChatGPT4 and they might be seen more often in affiliate marketing.
If you are interested in more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team.
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