The Multi Group selects FAST TRACK CRM to boost player engagement

FAST TRACK CRM have signed a major deal where they will be providing CRM technology to the online lottery betting operator, The Multi Group, who are known for brands such as Multilotto and Multicasino.

While providing Multilotto with a bespoke solution, it will allow the operator to put individual moments in a player’s unique lifecycle at the centre if its engagement strategy. The new technology will be provided to the international player-base, which is in more than 135 countries.

The deal means that players in real-time will be targeted with the right offer, at the right moment and through the right channel.

FAST TRACK CRM has been developed specifically for the iGaming industry, while it helps operators to deliver a real, individual experience to their players. It will allow operators and the marketing teams to do this from a single place.

Mark Knighton, COO, at Multilotto, said: “We have a clear vision for our future commercial direction and player engagement, and FAST TRACK have built the only CRM tool that can support that.

“The time saved by having all aspects of our engagement distributed from one system, and the level of automation the platform allows for, will free up our team to focus on revolutionising the player experience in our multiple product verticals.”

Simon Lidzén, Co-founder and CEO of FAST TRACK, added: “Our ongoing discussions have reinforced our belief that Multilotto are ahead of much of their competition in their approach to player experience and we are pleased to be helping them take that to the next level.

“We look forward to delivering a fully customised solution that will empower Multilotto to achieve their ambitions.”

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