SuprNation signs deal to use GiG Comply software

SuprNation, the iGaming technology company has brokered a deal to begin using the GiG Comply marketing compliance screening tool, which has been acquired from the Gaming Innovation Group (GiG).

The GiG Comply will be used by SuprNation to help enhance its marketing compliance, through tracking and monitoring third party activities.

The tool will support SuprNation in its marketing compliance efforts in order to meet the heightened advertising criteria within regulated markets around the world.

Richard Brown, chief commercial officer at GiG, said: “GiG Comply was developed on the back of an internal need to be at the forefront of responsible marketing, and make monitoring for our in-house brands easier and more efficient.

“We are happy SuprNation, picked us to help them assist this on their side.”

The software has also been used by Bet365, who can use it to check for the presence, or lack of notable terms, images and promotional links while also seeing whether age-gates games or code red words are present next to a promotion.

The new technology has been created in order to primarily ensure compliance in addition to offer a reduction within manual checking for operator sites – this will significantly support Bet365’s strategy in maintaining marketing compliance in an ever-changing regulatory landscape.

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