Sun Bets is aiming to evolve the way it engages with its customers by agreeing a new partnership with multi-channel messaging platform OtherLevels.
The group will launch its innovative in-play messaging module with Sun Bets, significantly improving the operator’s engagement and scalability with bettors during live sporting events.
It means the UK-facing sportsbook will now be able to dynamically deliver personalised, contextually-relevant messages promoting its latest in-play odds across the long-tail of all live sports and matches.
OtherLevels’ In-Play Messaging solution automatically sends out messages, triggered by a live event such as a goal or red card, to a target audience based on previous betting preferences.
As a result, the operator can now send in-play messages across a wide-range of sporting events, providing bettors with personalised content that is set to increase engagement, conversion rates and revenues.
Bernadette McLoughlin, Executive Director Tabcorp UK, commented: “We’re thrilled to have partnered with OtherLevels, in a move which will help us enhance our in-play messaging capabilities with greater scalability.
“Integrating its automated real-time service means we now have the ability to reach the maximum number of bettors at any time with personalised offers across the long-tail of all sports and matches.”
Brendan O’Kane, CEO of OtherLevels, added: “This is a significant partnership for OtherLevels and we’re delighted to be working alongside Sun Bets.
“For the first time, they will have a sophisticated, scalable platform that is capable of delivering personalised real-time offers across as many sports betting markets as possible while also creating operational efficiencies through eliminating existing manual processes.
“We’re confident our in-play messaging service will lead to an increase in engagement from bettors and deliver improved revenues for Sun Bets.”