STS is set to expand into eleven additional European markets after securing a deal with software developer BetConstruct for both sports betting and gaming content.
The Polish bookmaker will move into the UK, Germany, Norway, Iceland, Luxembourg, Slovenia, Andorra, San Marino, Gibraltar, Malta and Latvia. Supplier heavyweight BetConstruct will provide the firm with its sportsbook product, as well as those for esports, live and RNG casino, virtual sports and statistics.
Mateusz Juroszek, STS CEO, said: “STS is the undisputed leader of the Polish bookmaking market. After the success of the company in the country, it’s time to start operations in Europe.
“Our many years of experience gained in the country is a unique know-how that will allow us to gain a wide range of new customers, so our goal is to take advantage of the significant competitive edge given by BetConstruct solutions.”
Vigen Badalyan, founder and CEO of BetConstruct, added:“STS is the first Polish bookmaker to expand its gaming audience to the European region. For the company to conquer the new markets, we guarantee full compliance with the regulated markets and an excellent performance of our comprehensive solutions.”
Thanks to numerous investments in the development of the betting offer, modern technologies and new functionalities for its users, STS has increased revenues more than tenfold over the last six years – from PLN 220 million to PLN 2.41 billion.
Currently, STS has over 47% share in the Polish bookmaking market, with 80% of turnover generated online, through applications dedicated to Android and iOS, a website and mobile version.
Juroszek added: “In the first stage of our presence abroad, we want to focus on 2 million Poles who are abroad. Our brand awareness among these people is extremely high, so our goal is to take advantage of this significant competitive advantage.”