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Spotlight on Vietnam as Affiverse attends inaugural CPA Affiliate MeetUp

Exness recently hosted its inaugural CPA Affiliate MeetUp in Ho Chi Minh City, Vietnam, on May 25 and Lee-Ann Johnstone, founder of Affiverse, was invited to speak about the future of affiliate marketing at this exclusive invite-only event.

Exness Affiliates is a leading affiliate program renowned for its top-level payouts. Following three years of exceptional achievements in the market, the team organized its first-ever Affiliate MeetUp with the aim of fostering a sense of unity within the affiliate community.

Three pillars formed the foundation of the MeetUp: “Learn, Connect, Grow Your Business” and it was clear this event had covered them all.

Over 150 participants were invited to join this educational event, including the Exness Affiliate and leadership teams as well as prominent regional partners, influencers, and affiliates from major networks and agencies. The exclusive gathering highlighted the importance of the Asian affiliate market and its growth. The Vietnam Affiliate Report, released recently by ACCESSTRADE, shows that the number of businesses implementing affiliate marketing increased sharply.

It is expected that in 2023 businesses will prioritize boosting budgets into this billion-dollar industry in order to optimize marketing costs and promote revenue growth. The market size of affiliate marketing in the country recorded year-on-year growth of 45 per cent in 2022, hitting $33.8 million. It is expected to reach over $50.8 million this year. 

The event consisted of engaging keynote presentations, workshops and discussions which provided attendees with important knowledge to take their affiliate campaigns forward.

Amongst the key representatives in attendance, were leaders from major platforms and networks such as Cốc Cốc and CityAds, Media Vietnam, Metawork, and ACCESSTRADE, who all shared key introductions and insights about the future of affiliate marketing in Vietnam

Affiliate marketing has taken centre stage in Asia with a large number of companies in Vietnam, owing to the remarkable development of ecommerce. A significant percentage of the Vietnamese Generation Z population are expressing immense enthusiasm for making their main career income from affiliate marketing. 

Affiliate marketing trends were highlighted in the keynote speeches at the MeetUp. Lee-Ann also spoke about the history of affiliate marketing, where it’s come from and where the future of partner marketing is heading as we move forward to embrace wider partnerships and a bigger nearbound economy to engage with. Representatives from Swaarm spoke about intelligent ad tracking and Yoloco speakers discussed AI in Influencer Marketing, along with a lively discussion panel focused on affiliate industry specifics in the Vietnamese market. 

The event enabled the audience to network together and gain a deeper understanding of current market trends and CPA model opportunities. Celebrating all that is good in affiliate marketing. 

The CPA Meetup Gala Dinner Awards provided partners with a chance to be recognised for their work in Affiliate Marketing with Affiverse being selected for Best Strategic Partner in affiliate marketing on the night. 

Sergey Yarovoy, Exness Affiliate Team Lead said of the event “Tonight, we come together to express our deepest gratitude and acknowledge our affiliates’ instrumental role in shaping the success of the Exness Affiliate Program. May these achievements inspire us all to reach new heights and redefine the future of affiliate marketing.” 

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