pens Southampton FC sponsorship deal, a cryptocurrency sportsbook operated by Coingaming Group, has signed a shirt sponsorship deal with Premier League side Southampton.

The operator will now become the Saints’ main club partner for the upcoming 2020/2021 season.

Southampton had chosen to prematurely terminate its partnership with LD Sports last month.’s logo will feature on shirts for both the first team and Southampton’s under-23 side.

“Absolutely thrilled” has already had a Premier League presence in the past. At the beginning of last season, it begun a partnership with Watford. However, the Hornets were relegated and will play the 2020/2021 campaign in the Championship.

Coingaming Group CEO Tim Heath had the following to say about’s new partnership with the South Coast outfit.

“We are absolutely thrilled to announce this sponsorship deal with one of the Premier League’s most ambitious teams.

“ shares the club’s desire to disrupt its industry and increase its global reach. We’re proud to be able to contribute to the Saints and support such a prestigious team which has been around for nearly 135 years!”

“Redefined the online betting space”

After the Southampton and LD Sports partnership was ended, the club halted shirt sales to enable fans to purchase and receive jerseys with the updated branding.

Saints Chief Commercial Officer David Thomas discussed the club’s plans to enjoy a fruitful partnership with

“ have redefined the online betting space by combining cutting-edge technology with cryptocurrency expertise and a passion for offering its players with the ultimate fun, fast and fair gaming experience.

“They are fully-committed to providing a safe place where people can enjoy their games responsibly, and have a world-class social responsibility team in place. The club will work with and our local community to promote this important social responsibility message over the course of the upcoming year.

“Everyone at the club is looking forward to the start of what we hope will be a strong season for Southampton, and we are very happy that we will be able to share that journey with”

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