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SPORT.Guru launches Income Access managed affiliate programme

Income Access is to manage a new affiliate programme, launched with German facing DFS brand SPORT.Guru.

The firm, which operates under the zero seven gaming banner, states that it is one of few DFS sites to include the Bundesliga in its offering, with a variety of differing contest types, centred around real life events in Europe’s top footballing leagues, giving customers the chance to compete for real-money prizes.

SPORT.Guru has detailed its intention to add of range of contests for North American sports leagues, including the National Football League (NFL), National Basketball Association (NBA) and National Hockey League (NHL), as well as Formula 1 racing.

Chris Kirschbaum, Digital Marketing Manager at SPORT.Guru, said: “We see Income Access, with its affiliate platform, network and management services, as a unique and global partner that will help daily fantasy sports succeed in European markets.

“We value our affiliates as much as our players, and are committed to making them feel like part of our family. We’re honoured to be industry pioneers in our chosen market and vertical, and encourage affiliates to join our ground-breaking DFS programme.”

With an extensive experience of supporting player acquisition of European sports-betting brands via the affiliate channel, Income Access’ in-house affiliate management team are to be responsible for the programme.

SPORT.Guru’s integration with the Income Access Network is to support affiliate recruitment and overall programme growth, by connecting it to a comprehensive database of DFS and gaming affiliates.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “The daily fantasy sports vertical continues to diversify and enter new markets.

“We’re excited to offer our affiliate marketing and technology support to an innovative brand like SPORT.Guru, with its core focus on Germany, an evolving market with significant growth and revenue potential for German and global DFS and sports-betting affiliates.”

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