SkillOnNet is strengthening the relationship between affiliates and casino operators, with the development of an innovative tool to help UK affiliates remove self-excluded casino players from brands who use their software.
The Self-Excluder Identifier API is quick and easy to use, and ensures that affiliates working with SkillOnNet brands, such as PlayOJO and new casino Ahtigames, are not marketing to players that have self-excluded either temporarily or permanently.
Affiliates simply upload their lists of email addresses and mobile phone numbers to the Self-Excluder Identifier; the tool then compares that list with the database of self-excluded players held by SkillOnNet, with those that have opted-out clearly identified.
Players self-exclude and reverse the process on a regular basis, so the SkillOnNet database updates automatically each time. Affiliates are encouraged to run the Self-Excluder Identifier before sending out any marketing campaign to ensure their lists are up to date.
Michael Golembo, from SkillOnNet, commented: “At SkillOnNet, we take compliance very seriously, so we took the decision to develop a tool that ensures the affiliates working with our brands are meeting the highest possible standards.
“The Self-Excluder Identifier is super simple to use, and means that affiliates can be certain they are not targeting players that have opted-out of playing at online casinos either temporarily or permanently.
“The UK Gambling Commission has made it very clear that it will not tolerate affiliates targeting self-excluded players, and our new tool is the most efficient and effective way of ensuring this does not happen with any of our brands.”