Alpha Affliates, iGaming, affiliates, event

SiGMA Malta 2023 Recap: Alpha Affiliates Takes Centre Stage at iGaming Event of the Year

Alpha Affiliates, the leading direct advertiser for the iGaming industry, is proud to have been a part of the iGaming event of the year, SiGMA Europe 2023. Held at the Malta Maritime Hub from November 13 – 17, the event was a success, with 25,000 delegates attending from across the globe to share knowledge and innovations from within the iGaming industry. Alpha Affiliates showcased upcoming products, offered new affiliates an exclusive preview of their cutting-edge affiliate platform, discussed their plans for the upcoming year alongside key industry trends, and raffled €7,500 at their stand.

The Heart of the iGaming World

Their attendance came following significant growth, achieving over 15,000 partners across more than 50 countries, and over 2,000,000 players worldwide this year. The company witnessed a 20% upsurge in new partners this year, and aimed to strengthen their international network at SiGMA Europe, networking with top affiliates at the heart of the iGaming world.

The Alpha Affiliates SiGMA Party

Alpha Affiliates provided a fun atmosphere at their two-storey stand, hosting happy hours in the lounge bar with signature cocktails, a fully stocked coffee bar for a pick-me-up during the event, and running prize giveaways. The highlight of the event, however, was the Alpha Affiliates SiGMA party, which took place on November 15th between 10pm and 4am in the Gianpula Main room, with international headliners and famous DJs like Memphis Mac, SavageandShe, Hozho and DJ Mykill.

Boris P, Head of Affiliates at Alpha Affiliates, comments “We are thrilled to have been part of such an esteemed event, not only to present our own growth and dedication to the industry, but to learn from others and attend keynote talks exploring how iGaming is developing. What was particularly noteworthy about SiGMA this year, was the dedication to addressing responsible gaming and spreading awareness about how individuals can engage in responsible practices while still enjoying the excitement this industry has to offer. The entire event was vital for us to establish partnerships and build on relationships that will ultimately foster innovation and help us all address various challenges that we may encounter.

SiGMA Europe 2023 represented the next step in Alpha Affiliates ambitious growth plans and provided the opportunity to connect with more partners, discuss innovations and set the course for another year of success.


About Alpha Affiliates:

Alpha Affiliates is an industry-leading direct advertiser with a decade of experience in iGaming. Operating as a partner program in gambling and betting verticals, the company boasts a portfolio of 13 diverse and unique brands, all of which hold licenses from the Malta and Curacao gaming authorities.

Since its launch in 2012, Alpha Affiliates has scaled at pace and is now recognised as one of the leading brands within the global iGaming community. It continues expanding into new markets and regularly participates in the industry’s leading affiliate events.

With over 12,000 partners in 38 countries, Alpha Affiliates is on a mission to become a global force in iGaming and direct advertising.

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