Scientific Games Corporation has extended its long-standing relationship with the British Columbia Lottery Corporation (BCLC) by an additional five years.
The renewed relationship which will run through until 2024 will see Scientific Games provide a fully upgraded suite of digital sports betting and iGaming solutions to the BCLC.
Jordan Levin, Group Chief Executive of SG Digital, said, “We’ve worked closely with BCLC for years, and we’re excited to continue building momentum with them in the Canadian market.
“Our gaming platforms and sportsbook solutions are a perfect fit for their large audience, and the continued trust, confidence, and innovation on both sides will drive positive growth in the industry.”
Moreover, the BCLC will benefit from the full range of Scientific Games’ OpenSports™ product suite, including promotions, scoreboards, and seamless user interface as well as player account management services.
Cameron Adams, Interim VP, Digital & Enterprise Services at BCLC, said, “We’re excited to continue our relationship with Scientific Games and offer a comprehensive array of sports betting technology to our players.
“Scientific Games has helped power significant growth for BCLC’s PlayNow.com digital gaming site over the past several years, and this will help us to continue to grow and evolve our customer experiences into the future.”
The move is the latest extension involving Scientific Games after it recently built on its existing relationship with Evolution Gaming.
That extension, which sees Evolution add its range of live casino solutions to the Open Gaming System (OGS) distribution network, will allow Scientific Games to make the live casino products available to its licensees across a number of territories via its OGS content aggregation platform.
At the time, Dylan Slaney, senior vice president of casino at SG Digital, concluded: “We are delighted to add Evolution Live Casino games to our OpenGaming ecosystem, which includes our OGS content aggregation platform and is renowned worldwide for the quality and breadth of content it offers.
“Evolution’s world-class Live Casino offering now adds even further choice for our licensees across multiple territories, including the US to provide their players with feature-rich multi-studio content and experiences.”