Samurai Partners Returns from iGB L!VE London 2026

Samurai Partners has shared its reflections following iGB L!VE London 2026, where the team met with affiliates, operators, payment providers and game suppliers. Olena B, Senior Affiliate Manager at Samurai Partners, said the event offered strong networking opportunities, with more new affiliate partners attending this year.

Olena B, Senior Affiliate Manager at Samurai Partners, said:

iGB L!VE was once again a great event with plenty of networking opportunities. As always, there were many operators, payment providers, and game suppliers. This year, I was especially happy to see more new affiliate partners joining the event.

According to Olena, one topic came up in almost every meeting: traffic quality.

Companies are looking beyond acquisition numbers. More discussions are focused on NGR contribution, player retention, player value, and hybrid partnership models. It's clear that the industry is moving towards long-term value instead of short-term results.

Another highlight was the opportunity to meet several SEO partners. Although organic search has become more competitive, it remains an important acquisition channel, and the new connections may lead to future collaborations. The team also had time to explore London, including Canary Wharf, Tower Bridge and Big Ben.

If you'd like to continue the conversation or discuss partnership opportunities, feel free to reach out to Olena at [email protected].

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