Rightlander partnership bolsters Mansion’s affiliate approach

Mansion Group has announced that it’s looking to strengthen its affiliate compliance and enhance its overall responsible marketing strategy, signing a new partnership with Rightlander.

Rightlander’s technology scans affiliate websites, monitoring all activity which mentions or links to the Mansion brands, whilst also searching for certain events and conditions defined by the operator.

Utilising Rightlander’s tools will allow Mansion to be at the cutting edge of compliance monitoring; working in partnership with their affiliates to guarantee a safe and compliant experience for all affiliate traffic.

Ali Hawa, Head of Risk & Compliance at Mansion Group, commented: “Working with the Rightlander tools will support us in continuing our dedication to the issue of compliance across all departments of the business; with a particular focus on our marketing activities. We are pleased to be putting into place a number of important measures to safeguard our business from potential affiliate malpractice.”

Rightlander founder, Ian Sims, added: “Our competitively priced product does the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner. We are thrilled to be working with the Mansion Group to help them improve their processes and better manage their affiliate partners.”

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