Mr. Gamble

Rightlander partners with Lottoland and MoPlay

Affiliate compliance specialist Rightlander has partnered with two new operators to help them reinforce their measures in this area. The first of these is Lottoland, the Gibraltar-based iLottery. MoPlay, the online sportsbook and casino, is the second one.

As part of their respective agreements, both operators will have access to Rightlander’s compliance solution. This will enable the pair of them to access various tools, such as the Automated Compliance Monitor, PPC Monitor and Proactive Affiliate Finder.

Through these partnerships, the affiliate complier will also help the two brands promote responsible gambling.

Ian Sims, founder of Rightlander, said: “We are thrilled to have signed on Lottoland and MoPlay. We look forward to assisting them in their efforts to improve affiliate compliance.

“The Gambling Commission has made it very clear that the onus is on operators to ensure that affiliates are acting responsibly. Rightlander takes on much of the leg work required to do this.”

Multiple platform capabilities

Rightlander’s Compliance Monitor will help the two operators to discover affiliate websites that are linking to their brands, but they aren’t yet aware of. This allows them to make sure that these websites, who are sending traffic to their pages, are behaving in a responsible manner.

Stephanie Cook, Senior Affiliate Manager at Lottoland, said: “Our partnership with Rightlander will allow us to properly monitor our affiliate partners, and ensure compliance. We strongly believe that when it comes to affiliate compliance, the buck stops with he operator and we look forward to working with Rightlander.”

In addition to Rightlander’s compliance monitor, its proactive affiliate finder scans millions of webpages on a monthly basis. This identifies new and prominent sites across locations such as the United Kingdom, Sweden, Denmark, Australia and the US.

When talking about the partnership, MoPlay‘s General Counsel Mark Henrich said: “The Rightlander compliance platform is the most efficient way for us to monitor affiliate content. Rightlander enables us to quickly and effectively check all affiliate sites. This is to ensure that their links are up-to-date, and all their content is GBGC-compliant.

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