Play’n GO agrees content deal with Paddy Power Betfair

Play’n GO, the Slots developer has officially agreed a deal with Paddy Power Betfair which will see the gambling operator directly integrate a selection of its games.

Paddy Power Betfair will be launching the content across both its and domain with affectional global markets following.

The agreement will be covering titles which are already established such as Legacy of Egypt and Sword and the Grail, as well as new game Demon.

Betfair’s UK gaming commercial director, Francesco Borsetti, said: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n GO.

“We aim to offer the widest selection of high-quality slot content and, with Play’n GO, we can continue to do just that.”

Play’n GO chief executive Johan Törnqvist added: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment.

“This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”

The deal has come after Flutter Entertainment, who are the parent company of Paddy Power Betfair, brokered a deal to acquire all of the shares in The Stars Group this month, while merging with the operator to create a combined business with annual revenue of £3.8bn (€4.4bn/$4.9bn).

Its been assured to stakeholders by board members at both Flutter and The Stars Group that the deal would pass any competition-related hurdles.

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