Sweden’s leading gaming operator is to share Pariplay’s full portfolio of games with its expensive audience as the gaming technology company, serving iGaming operators, announced the partnership the largest, and most successful gaming firm.
For Pariplay, the partnership marks a momentous breakthrough into Sweden’s recently regulated market -further asserting its leadership role in gaming’s emerging regions.
Through partnering with the state-owned Svenska Spel Sport & Casino, which has dominated Sweden’s regulated market since it went live on January 1, 2019. The steady market growth since January has meant that Svenska Spel Sport & Casino have proved an unmatched ability to engage Sweden’s diverse target audience.
Pariplay have been positioned for impressive growth through the rest of 2019 and beyond. The deal provides an exciting opportunity for Swedish players to enjoy Pariplay’s complete catalogue of casino games. These will reach a new audience – which promises to strengthen its role as an industry-leading supplier of engaging, innovative content.
Further bolstering the anticipation of the partnership is the upcoming launch of Pariplay’s exciting new online slot Lucky Vegas. While global release of Lucky Vegas takes place in 29th May, Svenska Spel Sport & Casino will be Sweden’s exclusive provider of the game for its first two weeks after launch. This will give local players the chance to enjoy a fresh new game via Sweden’s top gaming operator.
In addition to Sweden, Pariplay’s presence in Europe’s regulated markets has recently seen its services go live in Italy and Bulgaria. These accompany existing partnerships in the Uk, Germany and Belgium. The revolutionary games supplier also recently acquired B2B license in Romania and is in the process of currently expanding into Denmark, Portugal and Spain.