Parimatch and FAST TRACK come together for new partnership

Parimatch chose FAST TRACK CRM as the tool for advancing their player engagement strategy.

With an ambitious team at FAST TRACK already hard at work, they aim to fully customise the platform to enable Parimatch to create enhanced moments and interactions for their players.

Founded in 1994, Parimatch was one of the first bookmakers in the CIS region to launch an online betting website. The brand’s success in this region has allowed them to expand into more than 10 countries.

Tamara Babits, Chief Marketing Officer of Parimatch, commented: “Parimatch is a dynamic, agile organization. With FAST TRACK CRM, we will have a CRM platform that matches our own way of working: data-led and forward-thinking.

“The platform will allow us to interact with our players via the best channels and in the right moment.”

FAST TRACK CM allows operators to control all aspects of player engagement from one place, in real-time. This is key to providing personalised player experiences and taking customer interaction to the next level.

FAST TRACK co-founder and CEO, Simon Lidzén, believes this partnership is a perfect match: “It is incredibly inspiring to be working with people who are already so far ahead of the crowd in their approach to data and automation.

“The Parimatch team have shown a deep understanding of what it means to create purposeful engagements by targeting players at the right moment, and now it is FAST TRACK’s job to support them in doing so.”

FAST TRACK has enjoyed a lot of interest since the product was officially launched in February 2019 and will continue to develop services to simplify the online casino business for its partners.

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