OtherLevels has announced the purchase of Australian digital agency XCOM Media.
Specialising in digital marketing technology and services, XCOM has a long history in the delivery of SMS and email marketing services for major Australian brands, with the firm also possessing a deep knowledge of traditional messaging techniques.
This expertise is a natural complement for the OtherLevels omni-channel marketing automation platform, with its messaging capabilities across mobile app, mobile web and desktop. The combination of traditional messaging methods and their interactions with more modern channels, such as app and web push notifications, together with event-driven, location-driven and intelligent messaging technology, means more power for clients.
OtherLevels’ professional services will also be bolstered by XCOM Media’s customer-focused agency roots, to provide even greater value to both existing and new clients. XCOM Media’s strong local presence and network strengthens OtherLevels’ position to grow within the Australian market, opening exciting new technical and market opportunities.
“There’s tremendous potential through bringing OtherLevels and XCOM Media together,” explained OtherLevels Managing Director Brendan O’Kane.
“There is a strong demand for this level of solution – particularly across mid-sized business – combining best of breed technology and services to unlock real value. OtherLevels will continue to combine innovation and services, to deliver the best possible solutions for our clients, both in Australia and globally.”