Nordic.Partners Announces Leadership Transition, Appoints Sara Hägge as CEO

Nordic.Partners has named Sara Hägge as its new Chief Executive Officer. This marks an important step in the company’s growth in the global iGaming affiliate industry.

Sara has been an important part of Nordic.Partners for several years, with experience in affiliate marketing, CRM, partner development, and business growth. As Head of CRM, she built strong relationships with affiliates and partners and contributed to the company’s long-term plans.

By appointing Sara, Nordic.Partners shows its commitment to developing leaders from within and building a strong base for future growth. 

“I am extremely grateful for the trust that has been placed in me and excited to continue building on the strong foundation already established at Nordic.Partners,” said Sara Hägge, CEO of Nordic. Partners.

This is an opportunity I don't take lightly. Together with our team, affiliates, and partners, I look forward to leading innovation, strengthening relationships, and continuing to create long-term value across our network.

This leadership change is part of a larger strategy for the group’s future.

With Sara as CEO, Håvard Lehn will serve as Group CEO. He will focus on the long-term strategy and growth of Nordic.Partners, Princeps, and AffCollect.

Since founding Nordic.Partners, Håvard has helped make the company a trusted affiliate network. As Group CEO, he will continue to lead key projects and support the group’s growth.

“Sara has been an important element of our journey and growth over the years,” said Håvard Lehn, Group CEO.

Her leadership, dedication, and profound knowledge of our partners and business make her the ideal person to lead Nordic.Partners into its next chapter. I am happy to continue supporting the company while we expand our vision across the entire group.

With Sara as CEO and Håvard focusing on group strategy, Nordic.Partners is ready to keep delivering value to affiliates and operators around the world.

About Nordic.Partners

Nordic.Partners is an award-winning iGaming affiliate network that helps affiliates grow through transparency, advanced technology, and long-term partnerships.

With AffCollect, its own business intelligence platform, Nordic.Partners provides affiliates with advanced reporting, financial management, and performance insights to support better decisions and long-term growth.

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