In this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate marketing in 2025.
Talking points include:
- 2024: A Year of Remarkable Growth: We have achieved nearly 500,000 downloads of this podcast over the past year. Thanks to YOU!
- Milestones Achieved: A growing global Affiverse audience, with 45,000 monthly site visitors and 17,500 new social connections.
- Community Building: Over 3,000 professionals trained through our webinars, workshops, and events like the ELEVATE Summit in London.
Lee-Ann’s Summary of the Hot Trends to Watch in 2025
- Podcasting for Affiliate Marketing: Podcasts are a powerful tool for engagement, with listeners 45% more likely to act on recommendations. Lee-Ann emphasizes the need for affiliate managers to integrate podcasting into their strategies.
- Demographic Shifts: Younger audiences, like Gen Z and Millennials, are reshaping how brands engage online.
- Community Management: Fostering authentic connections within affiliate programs can drive loyalty and performance. Case studies of SaaS brands like Semrush and Hubspot highlight the value of nurturing affiliate communities.
- AI and Automation: AI tools can streamline operations but won’t replace affiliate managers. Topics like AI’s role in efficiency and campaign personalization will be explored further at the ELEVATE Summit in July.
Back in 2021 we posted an article about whether AI would replace human affiliates managers. Lee-Ann says, “My mind is still made up – that we’re all definitely irreplaceable for 2025, however we should not stand still in developing our learnings and skillsets either.” - Lead Generation and Email Marketing: Revisiting foundational strategies like lead generation and email campaigns is essential. Diversifying partnerships and leveraging data will be crucial for sustainable growth in 2025.
Listen in to hear all about our exciting plans for 2025!
- Thank you so much for tuning in to the Affiliate Marketing Podcast. Your support means so much and we thank you for lending us your ears!
- With a focus on innovation, learning, and collaboration, Affiverse aims to continue being the leading resource for affiliate marketers in 2025.
Key segments of this podcast and where you can tune in to go direct:
[04:35] Trends to Watch in 2025
[08:50] AI and Automation in Affiliate Marketing
[11:42] Looking Ahead: Upcoming Events and what’s in store for Affiverse
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ELEVATE Summit, the premier event where affiliate marketing discussions and industry paradigm shifts are not just anticipated, but celebrated.
At ELEVATE, you’ll find yourself among a dynamic community of forward-thinkers, affiliate thought leaders, and industry pioneers. Prepare to be challenged, enlightened, and empowered as you engage with top-notch content, immersive masterclasses, and strategic networking opportunities. Combining affiliate marketing and lead generation at the ELEVATE Event, showcases the synergy between the two disciplines, led by top professionals in the field.
Our meticulously curated lineup of veteran industry speakers will ignite your imagination and provoke thought-provoking discussions that transcend conventional boundaries. Whether you’re a seasoned professional or a budding affiliate entrepreneur, ELEVATE offers insights and perspectives that will revolutionise the way you approach your work.
Click here to get your ticket today!
