Nektan announces partnership with Traffic Label affiliate network

Nektan Plc, an international B2B and white label gaming software and services provider, has announced a multi-brand partnership with affiliate network Traffic Label.

As part of the deal, three new online casino sites have been launched, with, and now live on Nektan’s proprietary platform Evolve. An additional five casino sites are planned for launch throughout the latter half of 2018.

Nektan’s speed to market ensured a seamless integration, with the first site going live within eight weeks from the contractual agreement.

As part of the platform provider’s end-to-end white label services, the sites are supported by content from the industry’s leading developers, with Nektan handling all its back-end functions including regulatory approval, account management and CRM activity.

The agreement allows scope for planned expansion, with the potential to launch more brands throughout 2019 and beyond.

Claire Osborne, Commercial Director at Nektan, said: “We’re thrilled to have partnered with Traffic Label. This deal strengthens our multi-brand growth strategy, built around our partners having the ability to launch multiple casino brands quickly and efficiently under one seamless platform and reporting structure.

“Through building a network of brands, Traffic Label is now able to maximise its marketing opportunities, while reducing its cost per player acquisition.

“We’re looking forward to developing our relationship with Traffic Label further with the launch of new brands planned for this year.”

Oded Keinan, Director at Traffic Label, added: “When launching our new sites, we enjoyed a smooth and seamless process thanks to Nektan’s proprietary technological framework.

“Their ability to manage back-end operations gives us the opportunity to focus on our core strengths of driving traffic whilst giving players an extensive portfolio of slots and live based games.”

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