Michael Owen Joins Casino.org as UK & Ireland Affiliate Ambassador

Casino.org has recently announced that they have signed soccer legend Michael Owen as its official ambassador for the UK and Ireland. The new partnership will see Owen offer up his expertise in soccer and betting, while promoting safer gambling practices. Michael made his name on the pitch as one of the lightest-footed strikers England has ever seen. Now he is equally respected as a soccer commentator and industry pundit.

A better match for Casino.org could scarcely be imagined. Owen enjoys sports betting and racing as his own hobbies and owns several of his own cup-winning race horses trained by Tom Dascombe. As a cup-winner himself, it's no surprise that his horses should reach similar heights. His horse, Brown Panther won a key race at the 2011 Royal Ascot, as well as the 2015 Dubai Gold Cup. It is vitally important to Owen that people are empowered to gamble online safely and fairly. Casino.org very much shares that ideal, offering readers up-to-date and trustworthy guidance on everything online casinos.

As their newest ambassador, Owen will feature across the platform's UK and Ireland digital channels. His sporting expertise and reputation will help to boost trust and recognition in the brand. The move comes as part of the companies strategy to fortify its position at the heart of the UK and Ireland's iGaming industry. Owen joining the team will take the brand a great distance towards achieving that company ambition.

“As gambling continues to grow in the UK, it was important to me to be involved with a brand that prioritises player safety. Casino.org's reputation for expertise and integrity aligns with my personal values, and I'm excited to be on board.” said Owen, UK & Ireland Affiliate Ambassador at Casino.org

Casino.org has been serving players since 1995, publishing reviews on the latest online casinos, games, and bonuses. The team are passionate about enabling consumers to gamble responsibly and offer crucial guidance on how to avoid scams and stay safe when playing online. Readers can pick from the thoroughly researched list of regulated online casinos ranked by Casino.org, and play with peace of mind. They have experienced meteoric growth across markets in North America and Europe with a large share of traffic coming from players in the US and Canada reflecting a strong demand for reliable guidance in regions where online gambling is regulated and growing rapidly.

Over the last thirty years, they have steadily expanded their reach to become a truly global phenomenon and now produce localised content in multiple languages across more than 150 different countries. Considered the number one destination for players seeking online casino information, the publication is regularly cited by other trade journals, newspapers, and magazines.

“Michael Owen's professionalism and credibility make him the perfect ambassador for Casino.org UK and Ireland. He's a respected sporting icon who will resonate well with our audience. We're so excited to be working with Michael to deliver great content in 2026 and can't wait for the year ahead.” says Alexander Korsager, Chief Gaming Officer at Casino.org

A Sporting Superstar

Michael Owen is a former English professional soccer player best known for his prolific goal-scoring ability and explosive pace. Born on 14 December 1979 in Chester, England, Owen rose to prominence at an exceptionally young age and became one of the most recognizable forwards of his generation.

Born to parents Jeanette and Terry Owen, Michael's sporting destiny was written in the stars. His father, a former professional soccer player at clubs like Everton and Chester City, instilled in Michael a love of the game. At the age of seven, he started playing soccer, and by just ten years old had caught the attention of some of England's leading scouts. Owen became eligible to sign a schoolboy contract at 12, choosing Liverpool. Well on his way to sporting greatness, Owen was a rising star on England's under-15 and under-16 teams.

Owen began his professional career on his 17^th birthday, when he signed a professional contract with Liverpool. He quickly established himself as a clinical finisher, winning the Premier League Golden Boot in his first full season. His speed, sharp movement, and composure established him as a force on the pitch and sparked fear and awe in the hearts of the opposition's defenders. 

In 2001, Owen enjoyed the most successful year of his career, helping Liverpool secure a historic cup treble and winning the Ballon d'Or, becoming the first English player to do so since Kevin Keegan in 1979.

On the international stage, Owen earned 89 caps for England, scoring 40 goals. He exploded onto the scene at the 1998 World Cup with a stunning solo goal against Argentina, a moment that defined his early career. He went on to represent England at multiple major tournaments and was often relied upon in crucial moments.

In 2004, Owen moved to Real Madrid, where he scored regularly despite limited starts, before returning to England with Newcastle United. Injuries began to hamper his later career, reducing the pace that had once defined him. He later played for Manchester United and Stoke City, winning a Premier League title with United in 2011.

After retiring in 2013, Owen transitioned into punditry, becoming known for his calm, literal analysis of the game. Despite injuries shortening his peak, Michael Owen remains one of England's most naturally gifted strikers and a defining soccer player of the late 1990s and early 2000s.

Famous for his straight-down-the-line punditry, Owen once said, “Whichever team scores more goals usually wins”. He's clearly on to something there, and as the latest star addition to the team, 2026 will no doubt bring many more wins for the team at Casino.org.

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