Metric Gaming goes fishing in Europe with Malta licence

Metric Gaming has obtained a Maltese licence and will reveal a range of new European partners in the near future.

The B2B sports betting software provider has been given a Class 4 licence by the Malta Gaming Authority (MGA).

Building on its current presence

Metric Gaming is already licensed in the UK and has an impressive client portfolio. Operators such as Betfred, Bethard and Sports IQ have all been acquired in the past year. And now, the brand expects to reveal a number of new partnerships.

Martin de Knijff, Chief Executive at Metric Gaming, said: “Securing this licence from the MGA is an important step in Metric’s evolution from a start-up to becoming the disruptors-in-chief of an industry ripe for disruption.

“We have been thrilled by the market’s reaction to our multi-tenant sportsbook proposition, particularly from Malta-based operators.

“In the coming days, we will announce the first Malta-based sportsbooks that will be launched using our Modulus platform over the next few weeks.”

Raising funds for the Maltese licence

After receiving permission to operate in Malta, Metric Gaming will be able to distribute its products and services throughout the Mediterranean region.

The company has been preparing for this through recent investment. In October 2018, it secured a funding round of $10 million (£7.6m).

de Knijff also went on to talk about how the supplier has been working on building for the future. He said: “We’ve spent the last three years and significant capital developing an organisation and product proposition. We are capable of solving the biggest challenges facing the B2B sector of our industry.

“We are excited to be showcasing the modern capabilities of our multi-tenant platform and each customer will benefit from near total product autonomy from the rest.”

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