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Meta launches marketing tips webinar series aimed at SMBs

Meta has announced that they are putting on a webinar series, called Performance 5, which is focused on five data-proven tactics that help improve advertising performance on Meta’s platforms, which are made up of Facebook, Instagram, and Whatsapp.

This is the second Performance 5 event and is aimed at small businesses marketing on Facebook and Instagram.

As per Meta: “Last year, we analyzed over 200,000 small business ad campaigns to identify the top five actions businesses can take to maximize ad performance on our platform. To help small businesses leverage these findings, we introduced The Performance 5, which offers guidance to drive better campaign results with more efficient use of budgets.”

“The Conversions API is a Meta business tool that creates a direct connection between a business’ marketing data and Meta, by sharing information between the business website and Meta servers. Together with the Meta Pixel, a line of code that helps to show a business the actions customers take on their website, advertisers have seen better campaign outcomes. We found that advertisers with the Meta Pixel who set up the Conversions API saw on average a 13% cost per action improvement.”

Amongst the webinar’s insights, will be practical advice on how to implement and use conversions API data to better help small businesses, that might not understand the merit in the data, for a very user-friendly marketing event.

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