LuckyBet, the online sportsbook and casino has now launched a new affiliate programme with Paysafe Group-owned, Income Access.

Income Access will now be powering the programme with its affiliate software platform while also leveraging the Income Access Network independent affiliate network as a way to strategically optimise programme growth.

Through its integration with the Income Access Network, LuckyBet will now have access to a range of affiliate resources to encourage the growth of its programme.

The platform’s messaging feature will also facilitate communications between LuckyBet and its affiliate, while creative assets will be easily accessible through the Income Access Ad Serving tool.

Affiliates that join the LuckyBet programme can, for a limited period, enjoy a promotional revenue share commission structure of up to 45 per cent as well as access to hybrid plans.

LuckyBet chief marketing officer, Candice Rudolph, said: “At LuckyBet, we aim to deliver the best experience to our players and make it easy to navigate the world of online gaming.

“By partnering with Income Access to leverage its industry-leading software and extensive affiliate network, our affiliates are extremely well positioned for success, furthering our exposure and brand awareness.”

Tara Wilson, senior vice president and general manager at Income Access, added: “We’re happy to support the launch of the LuckyBet affiliate programme through both our software platform and affiliate network.

“These tools will help achieve their acquisition and brand exposure goals, while further expanding our presence in the sportsbook and casino verticals.”