iGaming affiliate company Leadstar Media has grown its presence in Italy through the new website mondositiscommesse.it.
The site is the second facing the Italian market that the company has launched, following on from bookmakersbonus.it.
Leadstar Media will use the website to continue its focus on organic growth in a variety of global markets.
“One of our best-performing markets in the past six months”
Leadstar Media CEO Eskil Kvarnström had the following to say about the launch of montositiscommesse.it.
“Italy has been one of our best-performing markets in the past six months and mondositiscommesse.it will help us cement our position even further as a top affiliate in the region.”
“Mondositiscommesse.it will target the Italian market but from a slightly different angle than Bookmakerbonus.it. This launch is a great step for our international expansion into regulated markets and I’m confident that it will help us become the leading sports betting affiliate in Italy.”
Going on organically
Leadstar Media has enjoyed organic success within 20 markets across the world so far. While many companies are in the thick of the M&A craze right now, this remains off the table for the Stockholm-headquartered company for now.
Kvarnström said the following in relation to this.
“It’s not on our radar at the moment to acquire or to be acquired.
“Organic growth has always been at the core of Leadstar Media and it will continue to be. We believe that sustainable growth over time is the best direction for us and I’m very confident that we will become the leading affiliate in several markets by following this strategy.”