Ladbrokes Coral inks new content deal with Pragmatic Play

Casino content developer Pragmatic Play has inked a new agreement with Ladbrokes Coral which will see the software provider make its entire portfolio of slots available to the operator. 

Hoping to strengthen its partnership with GVC Holdings, the new agreement will provide Ladbrokes Coral customers access to video slots including John Hunter and the Aztec Treasure, Da Vinci’s Treasure and the ever-popular Wolf Gold.

Adam Goodall, Commercial Manager at Ladbrokes Coral, commented on the partnership: “We are always looking for opportunities to grow our online casino offering with top quality content, and Pragmatic Play’s games will be a valuable addition and enable us to keep delivering the best content to our players.

“We look forward to capitalising on the opportunities this new partnership holds.”

Players have already been able to access the slots offering via bwin, PartyCasino and PartyPoker brands, but this agreement significantly strengthens the partnership between the two parties.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, added: “We are very pleased to have signed this agreement with Ladbrokes Coral, one of the world’s most respected and recognisable gaming brands.

“We have worked hard to establish our portfolio as one of the most engaging collections of products in the industry, and this deal is a major step in the right direction.”

The provider’s entire portfolio of video slots, bingo, live casino and other games are all available via a single API. Pragmatic Play has signed a series of significant commercial agreements over the past 12 months in regulated markets, expanding its reach with operators including PokerStars, Kindred and Interwetten.

Related Posts

Get the latest affiliate news to your inbox

Join 1000’s of digital marketers who want to keep up to date with Affiliate Marketing trends across all verticals. Sign up to our weekly Newsletter and stay updated with all our industry news, insights and interviews.

Partner Directory