FC Barcelona midfielder, Ivan Rakitic has signed a 2-year deal to be a brand ambassador for Ukraine-based betting operator, FavBet.
The partnership, is thought to cover both online and offline marketing campaigns, with specific content being relatable for corporate and social responsibility.
Also known as ‘Reketa’ (Rocket) Rakitic will be joining other FavBet ambassadors such as the undisputed cruiserweight boxing champion, Oleksander Usyk and also Belarussian footballer and former Arsenal FC man, Alexander Hleb.
Discussing the deal, Rakitic said:“Both on and off the pitch, I like to be at the heart of ambitious, cosmopolitan teams, capable of finding innovative and unconventional solutions. For this reason, I’m delighted to become a part of FavBet’s close-knit team.”
While Chief Marketing Officer at FavBet, Nik Rudenko, added: “Ivan Rakitic is one of the most sought-after footballers in the world. Not only has he won a host of trophies at the highest level, but he is also a shining example of true professionalism and character, being a true leader both on and off the pitch. Therefore, ‘Raketa’ is exactly who we need to expand our brand presence in Europe.
“FavBet will achieve 360º communication by involving both our customers and Rakitic’s football mastery fans. For instance, the company is planning to create a unique video content to follow Rakitic’s life and training routine.”
While playing a key role in marketing supporting the up and coming launch of FavBet in the Romanian and Croatian markets, the Barcelona midfield will also be representing the FavBet brand in the Ukraine.