how to build affiliate marketing websites

How to build affiliate marketing websites

Building your own affiliate marketing website is the first proper step many take when becoming affiliate marketers. You need to make sure that the site is easy to navigate, packed with information, and home to enticing and engaging content that will encourage visitors to click through and try the product. Let’s take a look at how to build affiliate marketing websites, and the practices that should be followed.

Choose your niche

Before you even begin to think about setting up an affiliate marketing website, you need to make sure that you have a clear niche for your business. Though you might select different verticals for a new site in the future, you should try to limit the number you are using per site.

Some of the most popular niches in affiliate marketing include:

  • Retail or e-commerce
  • Cryptocurrency and forex
  • iGaming
  • Nutra (health and beauty)

Before you look into how to build affiliate marketing websites, conduct a little research to find out which of these verticals might be right for you. There are even some niches within them that you could choose to focus on.

For example, some iGaming affiliates may wish to focus predominantly on online bingo, when the niche as a whole can also offer opportunities for sports betting, slots, and other areas of gambling. Establishing the niche you wish to focus on will then help to provide direction for your marketing campaigns when you come to them.

Create a good, trustworthy site

Setting up a website is a lot simpler than it used to be. The first thing you will need to claim is your domain and site name. These need to be snappy and relevant to your niche. Remember that the vertical that you are operating in might also be quite busy, so the name that you first come up with already be taken by a competitor. Get your domain sorted, then move on to how to build affiliate marketing websites properly!

One of the best tools for building a website is still WordPress. Using it, you will be able to create all the pages and posts that you need to make your website a success. Make sure you also install some of the plugins needed to best produce results for your site. This includes SSL to ensure that the site is secure, or tools like Yoast SEO which can help you to improve the SEO and traffic on your site.

Add the right content

You need to make sure that you are constantly updating your site with new content and news for any who might be following you. Your blog posts must always be well-written and engaging, but there are several other points that you need to make sure that you follow.

For example, you need to openly state that this is an affiliate marketing website. You will be receiving a commission for any product that a visitor might buy through one of your links. At the same time, it can also be a good idea to reiterate that any reviews you might do are unbiased, and that you only recommend products you actually like – especially if you are engaging with e-commerce or Nutra affiliate marketing.

Make sure that you also choose the right networks to partner with. There are so many out there to choose from, and each has their own payment schemes and commission rates. Make sure you investigate these closely to ensure that you find the ones that will work for you, and that have something to offer your audience.

What are some of the best affiliate marketing sites?

Now that we have established how to build affiliate marketing sites, let’s take a look at some of the examples of affiliate sites that you can find around the web. They hit different niches, but you should be able to see some common factors between them that make them excellent.


Founded way back in 2003, MoneySavingExpert was set up by finance journalist Martin Lewis to help UK consumers save money. They cover a wide range of topics from household bills to mortgages, but their guides are top-quality and always contain the latest information. With thousands having been helped by their guides, they are a clear example of the power an affiliate site can have.


AskGamblers is one of the places to go for information about online casinos. They offer reviews across thousands of casinos, slots, software providers, and more – always unbiased and always ready to help a player out. They also handle casino complaints and boast a community of over 80,000 members.


Those who want to know more about the world of cryptocurrency should head along to CoinFunda. They are going to be able to give you some interesting insights into some of the tools that you need to know if you want to get started with mining, wallets, or exchange rates.

An affiliate website can be whatever you make of it. Take the time to learn how to build affiliate marketing websites properly, and you should be able to create a great platform that is ready for an audience to engage with.

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