In a bid to deliver an improved player experience and support GDPR compliance, Holland Casino has recruited global B2C marketing automation firm Selligent Marketing Cloud to drive its marketing strategy.
The new agreement will mean that Holland Casino will gauge a better understanding of its visitors’ behaviours to deliver more personalised offers, including free drinks or vouchers for dining and future visits.
“Casinos often have a diverse customer base who enjoy a variety of unique experiences. There is a constant opportunity to better understand their needs to take visits to another level,” John Hernandez, CEO of Selligent Marketing Cloud, said of the partnership.
“With Selligent Marketing Cloud, Holland Casino can tap into individual tastes to build highly personalised entertainment experiences that keep their guests coming back.”
The partnership will see Selligent use its ability to tie interactions across all consumer touch-points, from web to mobile to social, in addition to its strong focus and support for GDPR compliance.
“Holland Casino is focused on delivering tailored experiences to increase engagement and loyalty with our customers,” added Bjørn de Boer, product owner marketing technology at Holland Casino.
“It was important that we select a marketing technology partner with a robust, flexible and secure platform that would allow us to deliver personalised offers even while guests are already onsite.
“Selligent Marketing Cloud was the clear choice given its engagement capabilities and longstanding experience with privacy regulations, offering a true understanding of both our marketing and security needs.”