GVC Holdings set to rebrand in line with new socially responsible future.

Operator GVC Holdings is set to rebrand as Entain in line with their new sustainable growth strategy. In addition to this, they intend to work towards generating 100% of their revenue from locally regulated markets by the end of 2023.

The rename has been put forward as one of the five cornerstones of their new sustainability pledge. It is being used to reflect the changes being made both across the company and the wider industry, and is subject to shareholder approval.

Shay Segev, GVC Chief Executive, said: “Under our new corporate identity, we will continue to use our unique technology platform to build on the exceptionally strong momentum that we have in our existing markets, grow into new markets, reach new audiences, enhance the customer experience, and provide industry-leading levels of player protection.”

Another main focus of this new direction is revenue streams. They wish to ensure that 100% of their revenue comes from well-regulated markets by 2023. Approximately 96% of current revenue comes from such markets, and they are predicted to raise it to 99% by the end of 2020.

Should a jurisdiction appear to be reluctant to introduce some form of regulation, GVC has already said that they would exit that market.

These changes come on top of a new Advanced Responsibility & Care programme for further player protections, plus corporate governance and the recruitment and nurture of diverse talent across the industry.

With the launch of the Entain Foundation and initiatives like Pitching In, plus these new cornerstones of socially responsible growth, the operator soon to be formally known as GVC Holdings is prepping for a future with their customers at their core.

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