GVC boosts marketing channels with FRESH8

GVC Holdings European sports betting property bwin has partnered with FRESH8 to bolster its advertising channels across Germany and Austria.

The partnership aims to elevate bwin’s current programmatic advertising strategies and planning across digital and social media channels, utilising FRESH8 marketing automation and personalisation software.

The operator’s marketing detailed in a statement: “bwin differentiates itself from the competition in its marketing through its deep customer understanding. We analyse target group behavior and generate as many touch points as possible across channels.  Thanks to the partnership with Fresh8 we are able to bring this difference home in real time and personalized for our customers. It also enables us to do this automatically and on a large scale across all our advertising channels.”

The partnership sees FRESH8 expand its existing arrangement with GVC Holdings wider group, with its automation technologies already servicing Coral and Ladbrokes brands.

Andrew Sharland, CEO at Fresh8 Gaming, commented: “We are thrilled to enter the German and Austrian market with the region’s market leader. Such an iconic brand backing our product and technology is a big win for us. They really understand how automation in marketing departments can be the next big driver of revenues for their business.”

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