Greentube rolls shares UK content with 888

The interactive division of Novomatic, Greentube has rolled out a selection of its content with online gaming operator, 888 in the UK.

Online adaptations of 888’s land-based titles, in addition to its recent releases, have now become available through 888’s casino and bingo products, while they are also set to soon go live across the operator’s growing multivendor platform.

The deal covers content such as Book of Ra Deluxe, Lucky Lady’s Charm Deluxe, Sizzling Hot Deluxe and Reel King.

888’s senior vice president for B2C, Guy Cohen, said: “Greentube not only offers an impressive interactive offering, but also expertise of the UK market which made this partnership seamless throughout the integration process.

“We look forward to launching Greentube’s portfolio across our international platforms where we are confident its engaging and innovative titles will continue to deliver great results.”

Michael Bauer, chief financial officer at Greentube, added: “Adding 888 to our network of operators underscores the strong performance of our games in the UK – a market where our expertise, bolstered by Novomatic’s reputation in the land-based arena, separates us from the crowd.

“888’s presence on the global stage will also serve as a strategic advantage as we continue to grow our footprint in new territories and expand our distribution network with industry leaders.”

888 and their brands are supported by an expansive affiliate program in the form of 888Affiliates.

Related Posts

Get the latest affiliate news to your inbox

Join 1000’s of digital marketers who want to keep up to date with Affiliate Marketing trends across all verticals. Sign up to our weekly Newsletter and stay updated with all our industry news, insights and interviews.

Partner Directory