Online slots developer, Green Jade Games, has inked a new agreement with gamification and real-time engagement specialists CompetitionLabs in a move that is hoped to boost player engagement.
Under the terms of the new agreement, Green Jade will be able to add gamification elements to its full suite of slots and future releases. This includes tournaments, missions, achievements and rewards with Hammer of Fortune set to be the first game to launch with these features.
Benedict McDonagh, Green Jade Games CEO, said: “Partnering with CompetitionLabs allows us to include incredible gamification features in our slots without having to divert resources to developing these features in-house at a time when we are 100% focused on launching our first run of games.
“Offering tournaments and missions within our slots, and rewarding players for completing them, brings another dimension to our slots and makes them even more exciting and entertaining to play and we look forward to seeing how players respond.”
Green Jade will be able to create, test and launch new promotions alongside CompetitionLabs through its ability to combine data sources and leverage in-game data.
Julian Steinwender, CompetitionLabs CPO, added: “We are very excited about our collaboration with Green Jade Games and their vision to leverage and link CompetitionLabs across all elements of the game in a true end to end approach to unlock a new level of engagement and player experience.
“Their innovative game content and focus on player enjoyment make them an ideal partner to push the boundaries of player engagement forward together.”
The partnership with Competition Labs comes shortly after Green Jade received its supplier licence from the UK Gambling Commission, allowing it to offer its casino games to operators and players in the country for the very first time.