Global Gaming makes return in Swedish market with

Activities have been recommenced by Global Gaming within the regulated Swedish market after rolling out new brand,, in partnership with Finnplay Group. will operate under a Swedish commercial online gaming licence, which is held by Viral Interactive Limited, after a marketing deal was put in place with one of Global Gaming’s subsidiaries.

Viral Interactive are a subsidiary of Finnplay, who will have responsibility for operating in Sweden.

Details of the new casino brand were announced last month, which happened shortly after Global Gaming and Finnplay signed a new technology agreement.

Aside from Sweden, Finnplay is licensed or approved in the UK, Malta, Romania, Bulgaria, Hungary, Denmark, Estonia and Mexico.

Global Gaming Chief Executive, Tobias Fagerlund, said: “It is incredibly exciting that Viral is now launching with us as a partner; I hope, and have reason to believe, that Swedish customers will enjoy it.

“NanoCasino is a safe and secure online casino that focuses on entertainment and the pleasure of gaming, and it’s being offered from one of the market’s best, safest and most responsible platforms.”

Finnplay CEO, Martin Prantner, added: “We are looking forward to launching our new brand in Sweden and benefiting from Global Gaming’s marketing expertise and resources.

“Being a Nordic gaming platform provider, Sweden is our home market and we are committed to upholding the strict standards of the regulation.”

Global Gaming in June saw subsidiary SafeEnt, stripped of its licence in Sweden by national regulator, Spelinspektionen. The regulator cited serious breaches of the country’s player protection and anti-money laundering processes as the reasons behind its decision.


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