Gaming Innovation Group (GiG) has extended its agreement with hard rock-themed sportsbook platform Metal Casino.
Just a year after launching on GiG’s technical platform, GiG Core, Metal has now extended its partnership with GiG to also offer sports betting to its players. This decision has come after proving an already successful casino model with GiG.
Metal CMO Clas Dahlén said: “Metal Casino once again delivers on our brand promise, “All in for the fans”, by adding a new playground to our community. Metal and Rock fans enjoy both music and sports, which makes this launch a safe bet within our vertical strategy.
“With a loyal fan base and earned brand love we hope to increase our superb conversion numbers even more entering the sport arena and new markets.”
GiG Director of Sports Endre Nesset added: “We are very happy to announce this partnership with Metal Casino to provide its brand with our cutting edge technology and flexible sports betting services to support Metal Casino’s expansion.
“Metal Casino is an existing customer of GiG and we will continue our successful collaboration to create an outstanding betting experience for its users and grow the sports betting vertical together.”
In November of last year, Metal made headlines by acquiring the services of Black Sabbath demigod Ozzy Osbourne for a brand ambassador role.